Interactive Advertising Bureau
15 October 2025

First Speakers Announced! Join Our Great Debate on AI

Artificial Intelligence (AI) is redefining how our world (and our industry) works. From how we create, target, and optimise campaigns to how we address transparency, trust, and regulation, AI is transforming everything.

On 30th October at 12:00 CET, we’ll bring together leading voices from across the digital advertising ecosystem for our latest Great Debate on AI. A virtual event designed to unpack the rapid rise of AI, explore what’s next for our industry, and discuss how we can harness its power responsibly and effectively.

💡 What to Expect

This Great Debate will offer fresh insights and practical perspectives on how AI is reshaping the advertising landscape, including:

  • Fresh Insights: Explore the latest research on how stakeholders are leveraging AI to drive efficiency, creativity and growth.
  • The User Journey in the Age of AI: How conversational interfaces are transforming user behaviour.
  • AI-Powered Everything: How businesses are adapting to an AI-first world.
  • Publisher Strategy in a Conversational Web: How publishers are navigating changing search, content ingestion, and revenue strategies.

🎤 First Speakers Revealed

We're thrilled to announce the first industry leaders who will be joining us on the virtual stage:

Jacqui Merrington, Director of AI, Mail Metro Media

Kay Schneider, President, ShowHeroes

Liz Salway, Managing Principal, Marketing Solutions, Empathy Lab by EPAM

Matina Thomaidou, VP, Head of Data Science at Dataseat, part of Verve

Patrick Hann, Ad Tech Manager, IAB UK

Tim Collier, Chief Commercial Officer, Scope3

More speakers will be announced soo, so stay tuned!

Find out more about the event here, and register below to secure your free virtual space.

📅 More Events Coming Up

Our Great Debate on AI is just one of many exciting virtual events coming up. Mark your calendars for:

We look forward to welcoming you to these upcoming events.

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