26th November | 12:00 CET - Register here
Join us on 26th November for IAB Europe’s Virtual Programmatic Day (VPD), the largest virtual gathering dedicated to programmatic advertising in Europe. This flagship event brings together leading experts, innovators, and industry stakeholders to discuss the latest trends, opportunities, and challenges shaping the future of programmatic trading.
We’re delighted to have Nick Welch, Senior Direct, Programmatic and Sell-side Development, IAS - hosting this year’s event.
Through a series of interactive panel discussions and live audience Q&As, you’ll gain exclusive insights into the drivers of growth, key market developments, and practical solutions to today’s biggest programmatic challenges.
Agenda (CET time):
12:00 – 12:05 - Welcome
Opening remarks followed by three live-streamed panel sessions, organised by IAB Europe
12:05-12:35 Panel 1: Smarter Pipes: The Impact of Sell-Side Decisioning
This session explores how SSPs, ad servers, and publishers are optimising yield, managing demand paths, and balancing commercial and quality signals in real time. The panel will touch upon the implications for buyers, transparency in decision logic, and what a balanced marketplace looks like when the sell side gets smarter.
Moderator: Ezechimere Uchegbulam, Snr Manager, Activation, WPP Media
Speakers:
12:35-13:05 Panel 2: Machines Buying Media: AI & Programmatic
From creative optimisation to dynamic pricing and predictive outcomes, machine learning is redefining how media is bought, sold, and measured. This session will cover practical applications of AI across the programmatic supply chain, as well as challenges such as explainability and bias.
Moderator: Chloe Nicholls, Head of Ad Tech, IAB UK
Speakers:
13:05-13:35 Panel 3: Building Trust and Transparency Across Programmatic Channels
This panel will examine how the industry is working to shine light on the programmatic supply chain, from log-level clarity and auction mechanics to signal integrity and fee transparency. Special attention will be given to the in-app environment, where complexity, SDK dependencies, and opaque supply paths have made transparency particularly challenging.
Moderator: Benjamin Lanfry, Chief Client and Partnerships Officer, Ogury
Speakers:
Speaker line-up:
Host
Nick Welch, Senior Direct, Programmatic and Sell-side Development, IAS
Speakers
Alice Beecroft, Senior Director, Global Strategy & Partnerships, Yahoo DSP
Benjamin Lanfry, Chief Client and Partnerships Officer, Ogury
Bal Singh, Associate Group Director, Regional Client Partnerships - EMEA, DoubleVerify
Chloe Nicholls, Head of Ad Tech, IAB UK
Cristian Coccia, VP SEMEA & Enterprise Sales, EMEA, PubMatic
Clara De Rosa, Head of Customer Success, UK, Adform
Elli Papadaki, SVP, Global Supply, Onetag
Ezechimere Uchegbulam, Snr Manager, Activation, WPP Media
Gabrielle Le Toux, Sr Dir. Product Marketing, Comcast Advertising
Mark Evans, Head of Buyer Development UK, Index Exchange
Sotiris Oikonomou, Managing Director, MarkApp
