Interactive Advertising Bureau
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State of The Nation: The New Operating Arena: Digital Advertising in 2026 & Beyond

11th December | 15:00 CET – Register here

Join our latest State of the Nation, with our Chief Economist, Dr. Daniel Knapp for an insightful review of digital advertising in 2025 and a look ahead at 2026. 

As a tumultuous 2025 draws to a close, the digital advertising sector remains in a state of accelerated structural evolution. This session provides a critical outlook on the market landscape for 2026, analysing the primary engines of growth and the forces redefining the industry. From the shifting dynamics of media channels and strategic alliances to the impact of AI on business model transformation, this presentation maps the trajectory for the year ahead.

This is a must attend session for any industry professional that wants to see the science and data shaping our future paths.

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