17th November | 12:00 PM CET I Register here
Influencer marketing has become a major focus of both policy and public concern. The European Commission’s upcoming Digital Fairness Act (DFA) could place new demands on the influencer economy, especially around transparency, manipulation, and consumer protection. At the same time, industry-led initiatives like EASA’s AdEthics programme are already working to promote ethical conduct regarding influencer content.
This webinar will explore how policymakers, regulators, and the industry can work together to build trust in influencer marketing. The discussion will look at the role of targeted enforcement in addressing harmful practices, the importance of awareness raising among influencers and consumers alike, and how existing legislation can already be applied effectively in this space. National perspectives will also be highlighted to show how various approaches across Europe are shaping a fairer and more responsible influencer ecosystem.
Agenda (CET)
12:00-12:05 Introduction by IAB Europe
12:05-12:15 Presentation: Navigating Trust and Transparency in the Influencer Economy
Influencer marketing is a strongly developing trend. In recent years, interest has grown in protecting and nurturing the trust between the content creators and their audience. Attention about this issue has raised across interested actors, from consumers to brands, to the entire advertising ecosystem, while also not forgetting influencers themselves. Meanwhile, policymakers are keeping this matter under increased scrutiny, evaluating whether additional measures are needed to address this phenomenon. EASA’s self-regulatory network is developing efficient solutions to the benefit of all stakeholders, in particular the adEthics training, which this presentation will dive into.
12:15 - 12: 25 Overview of the DFA with a focus on influencer marketing by DG Just
12:25-13:00 Panel Discussion: The Future of Responsible Influencer Marketing
How can policymakers, regulators, and industry ensure that influencer marketing develops responsibly across Europe? This panel will bring together national officials, representatives from self-regulatory bodies, and the industry to discuss how to strengthen trust, transparency, and accountability in this evolving space.
Speakers will share national perspectives from France, Germany, and the Netherlands, reflecting on lessons from legislation, enforcement, and self-regulation. The discussion will also look ahead to the EU’s Digital Fairness Act and explore what “responsible influencer marketing” should mean by 2026 — balancing innovation, authenticity, and consumer protection.
Moderator: Nina Hamann, Public Policy Officer, IAB Europe
Speakers:
Speakers:
Alexandre Dérobert, Public Affairs and Policy Manager, EASA
Denisa Alexandroaiei, Legal Officer, consumer law unit, DG JUST (member of the DFA team)
Katharina Czarnian, Senior Public Affairs Manager, BVDW
Hannah Schmidt, Director Influencer Marketing, Medialabel
Nina Hamann, Public Policy Officer, IAB Europe
Otto van der Harst, Director, SRC
