With the festive season upon us and the new year fast approaching, we take you on a journey back to look at what has shaped 2023 for us, our members and the industry.
So, In this blog post, we are showcasing some of IAB Europe’s best bits and all the great work we have accomplished with our wonderful members and partners. Thank you to you all for your hard work, support, and expertise shared and for helping us to make 2023 such a great success. We couldn’t have done it without you!
Let’s dive in…
In 2023, we ran over 30 events and webinars attracting over 5500 attendees over the year, sharing information and knowledge within the industry. We also worked with industry experts from across our membership to produce 8 guides on key topics, such as Attention and Sustainability.
Most participated Events of 2023
From our flagship event Interact in Madrid to our Great Debate series and Virtual Programmatic Days, we have covered a wide range of topics through our virtual and in-person events this year.
Check out some of the most popular events below and watch these on demand. Or head to our Knowledge Hub if you want to watch more of our great events on demand.
Interact 2023 in Madrid
This year we held our flagship annual event ‘Interact’ in Madrid, Spain, where we unpacked a whole host of topics from the attention economy, CTV, and retail media, through to premium publisher’s advertising models, sustainability, and more. Check out the event highlights and recordings here.
Two Hybrid Virtual Programmatic Days
Our Virtual Programmatic Day (VPD) events bring together industry experts and thought leaders to explore the latest trends, drivers, and barriers impacting programmatic trading in Europe. This year the events covered, programmatic omnichannel, the opportunity in Retail Media, Artificial Intelligence (AI) and more.
The Great Debate Series
Our Great Debate series of events brings industry experts together to discuss and debate the industry’s hottest topics of the moment. Check out some of our Great Debate event recordings and highlights below:
Top Three Industry Research
We love research and with our extensive experience of undertaking industry attitude and benchmarking studies on a range of digital advertising and marketing topics, it’s easy to see why. Below you will find our top three pieces of research from 2023:
Top Trending Guides Authored by Industry Experts
All of our guides are created with the help and expertise of our industry committee members. Check out some of our top trending pieces below:
[New for 2023] Sustainability Spotlight
Our Sustainability Standards Committee was set up in October 2022 and through 2023 has continued with its collaborative efforts to help reduce the carbon emissions produced by the delivery of digital advertising. Here are some of the key outputs the committee and IAB Europe have produced to support this key topic:
[New for 2023] Retail Media Spotlight
Our Retail Media Committee has been busy working on several initiatives to help educate and advance the Retail Media landscape. Check out some of our Retail Media highlights below:
Policy, Advocacy, and Legal Spotlight
Let’s talk policy! This year, we have continued our policy advocacy efforts, demonstrating the value of the industry, and contributing to discussions on relevant EU policy dossiers.
As we look forward to 2024, you can expect a lot more great content, insights, events, and exciting news from us.
From more Retail Media and Sustainability to the DSA, AI, programmatic advancements, and more we can’t wait to get stuck in with all of our members as we explore and advance in our industry’s hottest topics next year.
We will also be hosting our annual Interact conference in a brand new location, so be sure to keep your eyes peeled for more details coming soon.
So that rounds up 2023! A huge thank you to all of our members for getting involved in our initiatives this year and for helping to keep our content as engaging and thought-provoking as ever
If you are interested in joining IAB Europe or are already a member and want to get more information and be involved in our committees or task forces, outputs, or content, please get in touch with the team at firstname.lastname@example.org.
We wish you all a wonderful festive period and a relaxing break, and look forward to working together and collaborating in the new year to drive the industry forward in 2024 and beyond.