Interactive Advertising Bureau
25 May 2023

Interact 2023 - That’s a Wrap


On 23rd and 24th May 2023, IAB Europe hosted its flagship annual event ‘Interact’ in Madrid, Spain!

Thanks to the support of our sponsors and media partners, and the wonderful team at IAB Spain, we enjoyed two days of keynote speeches, panel discussions and networking under the central theme of ‘Innovation, Sustainability & Growth’. 

We unpacked a whole host of topics from the attention economy, CTV, and retail media, through to premium publisher’s advertising models, sustainability, and more.

Thanks so much to everyone who joined us and thank you to all of the amazing speakers who came together from across Europe and beyond to share their incredible insights and expertise. 


Coming soon - Catch Up on Demand

With over 275 people joining over the two days, we are delighted to call it a great success.

If you didn’t have the opportunity to join us, fear not! We will soon be sharing a full wrap up of Interact soon with videos and images of some of the key sessions so  you can view in your own time. 


In the meantime, why not check out some of the Interact highlights below..

  • AdEx Benchmark 2022 Study – As always, we kicked off Interact with the AdEx Benchmark Study results – European Digital Advertising Market Grew by 9.8% to achieve €86bn. You can access the 2022 highlights report here. The full report will be released in Mid June.
  • Day one highlights included a deeper dive into the AdEx 2022 Benchmark study, Attention and Trust, keynotes from P&G and Carrefour amongst others. 
  • Day two explored premium publisher advertising models, sustainability, and the evolution of the TCF. 
  • MIXX Awards Europe & Research Awards 2023 – In the evening of the first day attendees were invited to our Gala Dinner and Awards Ceremony to celebrate the winners of our prestigious MIXX Awards Europe, Outstanding Contribution Award and IAB Europe Research Awards. You can view this year’s winners here.  


Interact 2024 – Stay Tuned!

We hope you will be able to join us next year! Stay tuned for the reveal of the next location and get ready to pop the date in your diary as we prepare for Interact 2024.

In the meantime, if you’d like to know more about IAB Europe or how you can get involved in Interact 2024 please do reach out to 





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