Interactive Advertising Bureau
Knowledge Hub
post thumbnail

IAB Europe’s The Evolution of Digital Audio Advertising in Europe Report 2023 in Partnership with GroupM Nexus

Jul 25,2023
Amy Mazzola
Digital audioFeaturedKnowledgeHub

 

This report The Evolution of Digital Audio Advertising in Europe Report 2023, conducted in collaboration with GroupM Nexus, is packed with invaluable insights, offering a comprehensive overview of the current trends and investment strategies in the digital audio advertising landscape. Brace yourself for a glimpse into the promising future that this dynamic channel holds for marketers across Europe.

Download the report today and discover the key insights such as the below along with much more:

  • Enhancing Wider Media Plans

According to our findings, 65% of European buyers consider audio's ability to enhance wider media plans as the top driver for investment. This shows the critical role that digital audio advertising plays in the broader marketing mix, solidifying its position as a strategic tool for capturing audience attention.

  • Rising Investment in Digital Audio

The report reveals a remarkable surge in the interest surrounding digital audio advertising. An impressive two-thirds (66%) of media buyers surveyed expressed their intention to invest more in digital audio within the next 12 months. 

  • Key Drivers for Digital Audio Spend

Our report identifies the key drivers behind the increased spending on digital audio advertising. The top three factors include incremental reach, innovative activation techniques such as dynamic creative ads optimisation (DCO), and improved targeting efficiencies. 

 

For an in-depth analysis of the current audio investment landscape, the key drivers behind advertisers, agencies and publishers, as well as the challenges they face, download the full  Evolution of Digital Audio Advertising Report here.

iconDownload - 2.24 MB

Related posts

IAB Spain's Research on the State of Digital Privacy

IAB Spain have released their First Study on the State of Digital Privacy, an initiative carried out by its Data […]

Read More
PubMatic’s Building a Commerce Media Strategy – Now & Beyond Report

Commerce media has undoubtedly been one of the most eagerly discussed emerging sectors in the advertising industry over the last […]

Read More
[Watch on Demand] That’s a Wrap! Event Highlights from Our H2 2023 Virtual Programmatic Day

On the 21st of November, we were delighted to welcome over 70 stakeholders in person, with an additional 500 participants […]

Read More
1 2 3 72
GET IN TOUCH

IAB Europe is the European-level association for the digital marketing and advertising ecosystem

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
Sign up for our newsletter
chevron-leftchevron-right linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram