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IAB Europe AdEx Benchmark 2022 Report

Jul 13,2023
Amy Mazzola
Ad spendKnowledgeHub
Now in its seventeenth year, The AdEx Benchmark study is the definitive guide to advertising expenditure in Europe with data collected across national markets to provide a total harmonised figure for Europe.
The Report reveals:
  • European Digital Advertising Market Grew by 9.8% to a Market Value of €86bn
  • Total Display Accounts for 50% of Total Market Value
  • Despite the economic and political headwinds in Europe, €7.7bn was added to the digital advertising market total in 2022
Read the press release here.
Watch the AdEx 2022 Report Video Highlights here.
Download the 2022 AdEx Full Report here.
Download the 2022 AdEx Infographic below

iconDownload - 964.72 KB

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

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