IAB Europe Support & Guidance For The Industry During COVID-19

The digital advertising and marketing industry is by definition ever-evolving. The rise of programmatic, the introduction of the GDPR, we have all had to be agile, adapting quickly to the constantly evolving ecosystem. However, COVID-19 will test our industry more than ever. With these challenging times that look set to impact a lot of people and businesses we care deeply about, IAB Europe wants to assure members and the wider industry that we remain committed to leading political representation and promoting industry collaboration for all stakeholders across Europe. See below for details on all of the events and initiatives we have put together to support and guide members throughout the pandemic.

Virtual events and webinars

As many of us remain in lockdown or are practicing social distancing, it’s more important than ever to enable people to benefit from the digital infrastructure. IAB Europe is known for hosting virtual events and webinars to bring people from across Europe and beyond together. Following on from our Virtual Programmatic Days, TCF workshops and educational webinars – all delivered online – we want to continue to support and guide our members during the COVID-19 pandemic. As such, IAB Europe will be hosting more virtual events so the industry remains connected and keeps collaborating and innovating. Please click here to see what’s coming up.

Economic Trends Forum

Led by Dr. Daniel Knapp, IAB Europe’s Chief Economist, The Economic Trends Forum (ETF) offers market analysis and industry insights for our corporate members and network of National IABs. Throughout the pandemic, we will be focusing all ETFs on the Impact of COVID-19 on our industry. Daniel will provide an economic outlook for the digital marketing and advertising industry based on his analysis of market trends and financial reports. These are must attend sessions for anyone working within the industry who wants to see what immediate changes COVID-19 will bring and how this will impact businesses across the value chain. Click here to access the webinar recordings and register for upcoming events.

Interact Online

Given the current circumstances regarding the COVID-19 pandemic, IAB Europe has taken the decision to postpone its flagship annual event, Interact, until 2021, and will instead be hosting a virtual event on 3rd June. This free-to-attend virtual conference will allow the digital advertising and marketing industry to interact online! It’s never been more important to come together to help support, build and sustain our innovative industry. Expert speakers include senior executives from Coca-Cola, Zalando, Google, ProSieben, RTL, GroupM and OMD. Click here full event details and registration.

Committee Meetings

Our committees are the backbone of our organisation. These groups bring together industry leaders and experts to support the growth and development of digital marketing and advertising in Europe. It will be business as usual for our monthly committee and task force meetings. All of these currently take place online and we will continue to follow the action packed work plans which have some great outputs planned for Q2 including a Post-Cookie Navigator, European level Brand Safety definitions, Effectiveness Measurement Framework, Connected TV best practices and Policy and TCF related programmes. So if you would like to continue to network and collaborate from the comfort of your home, the committees look forward to welcoming new members, also to benefit from relevant best practices undertaken by the industry as we are adapting to the current situation. Find out more about the committees here. Participation remains free to IAB Europe members.

Resources & Support 

Our Knowledge Hub features IAB Europe and member research reports, webinar recordings, white papers, case studies and infographics. It’s a one stop shop for market insight and guidance on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising and measurement. Any exclusive ‘members only’ content will be available for free during COVID-19. You can access the Knowledge hub here.

In our Economic Trends Forum webinar on 21st April, IAB Europe Chief Economist Dr. Daniel Knapp provided an economic outlook for the digital marketing and advertising industry based on his analysis of market trends and financial reports. The recording is available here and the slides available to members here.

Alongside the economic perspective and outlook in this webinar we have undertaken an industry poll to understand industry opinion on the impact of COVID-19. The results of this poll are available here.

Stay Updated & Informed

From our weekly newsletter (sent to over 11k people) and our social media channels, we will be providing daily updates on the latest news and views from us and the wider industry. If you have any news, research or thought leadership you’d like to share, please email Helen Mussard mussard@iabeurope.eu or Marie-Clare Puffett puffett@iabeurope.eu.

For any additional information or support from the IAB Europe team, please contact communication@iabeurope.eu.

 

We hope you all keep safe and well,

Your IAB Europe Team

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