IAB Europe Remains Committed to Connecting & Collaborating with The Industry During COVID-19

The digital advertising and marketing industry is by definition ever-evolving. The rise of programmatic, the introduction of the GDPR, we have all had to be agile, adapting quickly to the constantly evolving ecosystem. However, COVID-19 will test our industry more than ever. With these challenging times that look set to impact a lot of people and businesses we care deeply about, IAB Europe wants to assure members and the wider industry that we remain committed to leading political representation and promoting industry collaboration for all stakeholders across Europe.

Virtual events and webinars

As many of us remain in lockdown or are practicing social distancing, it’s more important than ever to enable people to benefit from the digital infrastructure. IAB Europe is known for hosting virtual events and webinars to bring people from across Europe and beyond together. Following on from our Virtual Programmatic Days, TCF workshops, educational webinars and Economic Trend Forums – all delivered online – we want to continue to support and guide our members during the COVID-19 pandemic. As such, IAB Europe will be hosting more virtual events so the industry remains connected and keeps collaborating and innovating. We have a range of events, including an ‘Interact Online’ edition which will all be virtually hosted over the next few months. Please click here to see what’s coming up.

Committee Meetings

Our committees are the backbone of our organisation. These groups bring together industry leaders and experts to support the growth and development of digital marketing and advertising in Europe. It will be business as usual for our monthly committee and task force meetings. All of these currently take place online and we will continue to follow the action packed work plans which have some great outputs planned for Q2 including a Post-Cookie Navigator, European level Brand Safety definitions, Effectiveness Measurement Framework, Connected TV best practices and Policy and TCF related programmes. So if you would like to continue to network and collaborate from the comfort of your home, the committees look forward to welcoming new members, also to benefit from relevant best practices undertaken by the industry as we are adapting to the current situation. Find out more about the committees here. Participation remains free to IAB Europe members.

Resources & Support 

Our knowledge hub features IAB Europe and member research reports, webinar recordings, white papers, case studies and infographics. It’s a one stop shop for market insight and guidance on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising and measurement. Any exclusive ‘members only’ content will be available for free during COVID-19. You can access the Knowledge hub here.

Digitising The IAB Europe Awards 

Every year we celebrate the very best of our industry through the IAB Europe Research & MIXX Europe Awards. It’s never been more important to continue championing great people and campaigns from across Europe. The competitions are still open for entries and given the current situation, we have extended the final deadline to 24th April 2020. This year the awards will be announced on our online communication channels on the 2nd June. All award winners will be sent a trophy to display in their offices and we will be making lots of noise across our website and social channels to congratulate the very best in our industry. The MIXX Awards Europe recognise and celebrate the best digital advertising campaigns and people from across Europe, whilst the IAB Europe Research Awards recognise and showcase great European digital research projects and researchers. Join the hundreds of companies from across Europe who take part and enter here.

Stay Updated & Informed

From our weekly newsletter (sent to over 11k people) and our social media channels, we will be providing daily updates on the latest news and views from us and the wider industry. If you have any news, research or thought leadership you’d like to share, please email Helen Mussard mussard@iabeurope.eu or Marie-Clare Puffett puffett@iabeurope.eu.

For any additional information or support from the IAB Europe team, please contact communication@iabeurope.eu.

 

We hope you all keep safe and well,

Your IAB Europe Team

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