IAB Europe upcoming events calendar
Supply Chain Transparency Guide Webinar – 26th March
If the digital advertising industry is to increase investment from the buy-side and to continue to benefit consumers through personal, timely and relevant content, then maintaining transparency is critical. To help maintain such transparency, IAB Europe’s Programmatic Trading Committee created the Supply Chain Transparency Guide.
This webinar will provide a deep dive into the guide and how it enables industry players to gain transparency in the key areas of data, cost and inventory source.
Economic Trends Forum – Connected TV Deep Dive – 21st April
The next Economic Trends Forum will take place on the 21st of April and will provide a deep dive into Connected TV and how strategies are developing across Europe. This session is a follow on from the Connected TV ETF that Daniel hosted in Q4, 2019. Expect more stats, more trends and more insights into the players that are shaping and leading this emerging channel. After the Presentation from Daniel there will be a Q&A session at the end for attendees.
Register here to join the virtual audience
Virtual Programmatic Day – 28th April
Europe’s must-attend programmatic event is returning on 28th April.
The Virtual Programmatic Day (VPD) brings together industry experts and thought-leaders to explore the latest trends, drivers and barriers impacting programmatic trading in Europe.
Register to join the virtual audience here.
Interact Online – Join us Virtually – 3rd June
IAB Europe will be hosting a free-to-attend virtual conference on the 3rd June 2020 to allow the digital advertising and marketing industry to interact online. The virtual event will kick off with IAB Europe’s Chief Economist Daniel Knapp presenting the AdEx Benchmark study – the definitive guide to advertising expenditure in Europe, covering 28 markets. Within the two hour event, Interact Online will then feature a series of panel discussions and keynote speeches to discuss the accelerated change we are witnessing in our ecosystem impacting investment, roles and responsibilities across our value chain. The impact of COVID-19 on our industry will also be addressed. The full agenda with registration links will be shared shortly.
We are also planning more virtual events in April and May so the industry can continue to connect and collaborate on the topics of Cross-Media Measurement, Brand Safety and Connected TV. Stay tuned for more information.