In 2019, IAB Europe launched its Economic Trends Forum (ETF). Led by Dr. Daniel Knapp, IAB Europe’s Chief Economist and supported by the Marketing team, IAB Europe’s Economic Trends forum offers market analysis and industry insights for IAB Europe’s corporate members and network of National IABs.
Every 8 weeks, we host a webinar or face to face event. Free for members to attend, each forum will focus on a different industry topic with a detailed analysis of the marketplace. A member Q&A will be a part of all sessions to surely generate some lively debate and discussions.
The next ETF is on the 15th of July in which we will take a look at the key digital ad trends in 2019 using data from the AdEx Benchmark Study. Daniel will also provide an update on May’s COVID-19 economic forecasts for 2020 and beyond.
Previous Events - Access Recordings and Slides
May 2020 - COVID-19 Update: An update on the economic outlook for the digital marketing and advertising industry based on an analysis of market trends and financial reports. Members can access the recording and slides here.
April 2020 - COVID-19 Preliminary Advertising Impact Assessment: An economic outlook for the digital marketing and advertising industry based on an analysis of market trends and financial reports. Access the recording and slides here.
Alongside the economic perspective and outlook in this webinar we have undertaken an industry poll to understand industry opinion on the impact of COVID-19. The results of this poll are available here.
February 2020 - Digital OOH: A deep dive into the trends, developments, challenges and opportunities in digital OOH for advertising including a global and local perspective. Access the recording and slides here.
December 2019 - 2020 outlook: A deep dive into the trends that will shape digital advertising in 2020 across Europe including the developments, challenges and opportunities.Access the recording and slides here.
November 2019 - Connected TV Advertising: A deep dive into Connected TV advertising across Europe including an overview of the trends, developments, challenges and opportunities for this emerging advertising channel. Access the recording, slides and infographic here.
September 2019 - Digital Audio Advertising: A deep dive into digital audio advertising as it emerges into one of the emerging new channels to reach audiences across podcasts, radio and streaming music sites. We explore the main players, the advertising opportunities and ask whether it has the opportunity to scale? Access the recording and slides here.
For more information, please contact the marketing team – Helen Mussard (firstname.lastname@example.org) and Marie-Clare Puffett (email@example.com).