Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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June 27, 2024

[Watch On Demand] Driving Diversity, Equity, and Inclusion (DE&I) in Programmatic: Best Practices and Actionable Insights

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June 27, 2024

IAB Europe’s Updated 101 Guide to Retail Media - June 2024

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June 26, 2024

Towards an Inclusive, Safe, and Innovative Digital Europe: IAB Europe’s Guiding Principles for the New EU Institutional Mandate

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June 18, 2024

[Watch On Demand] That’s a Wrap! Highlights from Our H1 2024 Virtual Programmatic Day

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June 12, 2024

IAB Europe AdEx Benchmark Report 2023

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June 3, 2024

[Watch on Demand]  IAB Europe’s Ad Fraud in Digital Advertising Webinar

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June 3, 2024

IAB Spain's Social Networking 2024 Study

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May 30, 2024

Scope 1-3 Emissions Measurement for Digital Media Businesses Report by Cedara

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May 10, 2024

IAB Spain Presents its Sustainability Digital Advertising Guide 2024

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May 8, 2024

The FAST & The Curious Report by Samsung Ads

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May 1, 2024

[Watch on Demand] IAB Europe's, The Great Debate - Retail Media 2024

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April 30, 2024

IAB Europe and Microsoft Advertising’s Understanding the Adoption and Application of AI in Digital Advertising Report

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April 26, 2024

Navigating Commerce Media 2.0: Market Opportunity by PubMatic

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April 25, 2024

IAB Europe’s Retail Media Measurement Standards for Europe

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April 23, 2024

IAB Spain & Primetag Present the Study - Influencer Economy: Market Data Without Filters

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April 11, 2024

BVDW's Updated Market Overview: PUR / "Pay-or-Consent" Models April 2024

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April 5, 2024

[Watch On Demand]  IAB Europe’s Quality in Digital Advertising Webinar

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April 3, 2024

[Watch on Demand] Event Highlights and Session Recordings from Our Great Debate on Sustainability in Digital Advertising 2024

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March 26, 2024

IAB Europe's Mapping of Greenhouse Gas Estimation Solutions in Digital Advertising

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March 20, 2024

[Watch on Demand]  IAB Europe’s Retail Media Standards for Europe Webinar

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March 18, 2024

One-Page Overviews for Retail Media - On-Site, Off-site and In-Store

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March 14, 2024

IAB Europe's Guide to the Corporate Sustainability Reporting Directive (CSRD)

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March 8, 2024

[Watch On Demand] IAB Europe’s The Post Third Party Cookie Countdown

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March 8, 2024

IAB Europe Supply Chain Transparency Guide - Updated in March 2024

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February 29, 2024

The State of Retail Media in France

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February 29, 2024

IAB Europe’s European Retail Media Measurement Standards - Open for Industry Feedback

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February 28, 2024

IAB Spain’s Digital Media Advertising Investment Report 2024

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February 28, 2024

Digiseg WhitePaper: Optimising First-Party Data for Publishers and Advertisers Study

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February 22, 2024

5 Insights from MeMo² for Effective Digital Retail Media Advertising

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February 22, 2024

IAB Europe & DoubleVerify’s The Power and Potential of CTV in Europe Report

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February 21, 2024

Alliance Digitale Releases 2023 Programmatic Barometer Annual Review

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February 15, 2024

State of Readiness - Sustainability in Digital Advertising Report 2024

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February 14, 2024

IAB Spain Release a White Paper on the Metaverse and Web3

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February 8, 2024

IAB Europe's Updated Guide to Quality 2024

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February 1, 2024

IAB Spain's 2024 Top Digital Trends Report

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January 31, 2024

IAS The State of Brand Safety in the UK

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