Nicole LalevaAlliance Digitale, the leading French association for digital marketing and data, brings together key industry players to foster growth, advocate for best practices, and navigate regulatory challenges. As part of this mission, they have launched a new publication to help brands better understand Retail Media.
Clarifying Retailers’ Marketing Solutions
As Retail Media gains momentum, with retailers leveraging transactional data and proprietary environments to reach audiences more effectively, the need for a clear market framework has become essential.
Developed by the Retailers Working Group of Alliance Digitale’s Retail Media Commission, the Retailers' Marketing Solutions Presentation establishes a common definition and highlights the complementarity between Trade Marketingand Retail Media. Bringing together eleven major French retail advertising networks, this collaborative effort provides brands with key insights to optimise their strategies.
A Long-Term Commitment to Industry Growth
By structuring the Retail Media landscape, Alliance Digitale reinforces its role as a unifying force within the industry. This publication is the first in a series designed to equip brands with practical tools and market intelligence, ensuring a sustainable and harmonised approach to Retail Media.
Download the Retailers' Marketing Solutions Presentation Below
Gain a clearer understanding of Retail Media and Trade Marketing activations to optimise your campaigns.
