Interactive Advertising Bureau
04 April 2024

IAB Europe Announces First Speakers for Flagship Conference ‘Interact 2024’ in Milan

Industry leaders from Diageo, Telecom Italia Mobile, Mail Metro Media, and RTL are among the first speakers to be announced for IAB Europe’s annual Digital Advertising and Marketing Conference, Interact in Milan on 21st and 22nd May.

IAB Europe has announced the first confirmed speakers for its annual flagship event Interact 2024. In partnership with IAB Italy, the latest edition of Interact will take place on the 21st - 22nd of May at Magna Pars in Milan, where leading European advertisers, industry experts, agencies & media owners will gather to tackle the industry’s most critical challenges and innovative opportunities head-on.

With a central theme of ‘The Big Questions. The Sharp Answers.’ speakers from Diageo, Telecom Italia Mobile (TIM), Mail Metro Media, RTL, Scope3, IAS, Samsung Ads, and many more will take to the stage to address and provide answers to the most pressing industry questions of today. 

Join to hear from the following speakers and more:

  • Tiernan Omorain, Digital Transformation Director at Diageo 
  • Alessandra Marinacci, Head of Brand at Telecom Italia Mobile (TIM) 
  • Martin Hoberg, Chief International AdTech Officer at RTL Germany 
  • Lauren Dick, Executive Director at Mail Metro Media
  • Michael Isaacs-Olaye, Director, Business Development at IAS
  • Beatriz Pérez, Head of Sales, Italy & Spain at Samsung Ads
  • Arthur Millet, Director General at Alliance Digitale 
  • Christer Ljones, Director of Advertising Data Capabilities at Schibsted 
  • David Cohen, CEO at IAB 
  • Paul-Antoine Strullu, Head of EMEA at Scope3

The two-day conference will go beyond traditional keynote speeches and panel discussions with outstanding industry experts, brands, agency representatives, and publishers sharing their experiences, inspirations, and solutions to the industry’s biggest questions live on the Interact conference stage. From Ad Spend and AI to Retail Media, Privacy, Policy, Sustainability, and more each session on the agenda will focus on a thought-provoking question with answers being shared from the diverse speaker line-up. 

Expect to gain answers to the following questions and more:

  • Are sustainability strategies delivering across the value chain?
  • Is the industry ready for the end of third-party cookies?
  • Where is the business value of AI for digital advertising?
  • Is TV programmatic buying finally going mainstream?
  • After the hype, is it time for a reckoning for retail media?
  • In "polycrisis" times, what outcomes should digital advertising be delivering?
  • How can publishers reinvent their digital advertising business?
  • What do buyers really want from digital advertising?
  • Where is future digital advertising growth coming from?
  • What comes next for digital advertising regulation?

For more information on Interact 2024 and to view the first line-up of speakers, please visit the event website here

Register now to secure your ticket!

Registration for the event is available here with early-bird discounted tickets available until 12th April. Tickets are selling quickly so secure your place today. 

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