There’s a lot happening in Retail & Commerce Media as we head into the final stretch of 2026.
With just two weeks to go until our Retail Media Impact Summit in Amsterdam, this Spotlight edition is packed with ways to get involved - from final Summit tickets and our Certification Clinic to new measurement proposals, training, industry guides, the MIXX Awards and fresh research coming in November.
In just two weeks, 200+ senior leaders from across Europe’s Retail & Commerce Media ecosystem will come together in Amsterdam for the Retail Media Impact Summit 2026.
Join discussions, workshops and interactive sessions with leaders from Unilever, Henkel, HEINEKEN, Booking.com, MediaMarkt Benelux, WPP Media and more.
👉 Final tickets really are remaining, so secure yours now
Already have your Summit ticket or planning to attend? Book a 30-minute Certification Clinic with independent auditors ABC UK or CESP to discuss your organisation’s measurement readiness, ask questions and understand potential next steps. Sessions are informal and diagnostic and do not constitute a formal audit.
👉 Book Your Certification Clinic Session
Join our final Retail Media Essentials training of 2026 on 4-5th November, 11:00-13:00 CET. Led by Retail Media experts Yara Daher and Colin Lewis, the live virtual course covers Retail Media fundamentals, measurement, omnichannel and in-store buying, plus AI and agentic commerce. Registration closes 31st October. Member discounts available.
Our proposed next steps for In-Store Retail Media Measurement are now open for public comment, setting out a more consistent approach to measuring activity across the store environment. The proposals include a five-zone framework, approaches to Opportunity To See and impression measurement, and greater transparency around modelling assumptions.
👉 Share your feedback by 23rd October
Our first draft of Travel Media Measurement Standards are now open for public comment, extending our existing Commerce Media Measurement Standards to address the specific needs of the travel sector. Developed alongside industry stakeholders, the draft covers key areas including attribution, sales reporting and new-to-advertiser metrics.
👉 Share your feedback by 23rd October
The final instalments in our Bitesize Guide to Change Management in Retail Media series focus on leadership, from building alignment and overcoming organisational barriers to turning change management principles into action. Written by Colin Lewis, the guides offer practical steps to help Retail Media leaders bring teams with them and embed new ways of working.
👉 Read Parts Four and Five now
Retail Media takes centre stage at the MIXX Awards Europe, with shortlisted campaigns from OTTO & Twitch, PepsiCo, Opel, Ocado and Migros One competing across the Retail & Commerce Media categories. Join us in Amsterdam on 8th October to celebrate the best of Retail Media with colleagues, clients and peers as this year’s winners are revealed live.
👉 Secure your ceremony ticket.
Join us on 3rd November at 16:00 CET as we reveal the latest findings from our 2026 Attitudes to Retail Media study and explore what they tell us about investment, maturity, measurement and priorities across Europe’s Retail Media ecosystem.
👉 Save the date and register now.
From new measurement work and industry guidance to training and events, it’s already been a busy year for our Retail & Commerce Media programme. Take a look back at what we delivered in H1 in our highlights blog and with plenty still to come before the end of 2026, now is a great time to get involved. Contact us at communication@iabeurope.eu to find out more.
