3rd November | 16:00 CET - Register Here
As you prepare your Retail Media strategy for 2027, what do you need to know about the market, where investment is heading and the priorities driving the industry forward?
Join us as we reveal the full findings of our latest Attitudes to Retail Media Report, bringing you the essential data and insights to inform your plans for the year ahead.
From shifting buyer and seller priorities to investment trends, measurement challenges and the growing role of AI, we'll unpack the numbers behind Europe's Retail Media market and explore what they mean for 2027.
You'll also hear directly from industry leaders as they react to the findings, share their perspectives on the opportunities and challenges ahead, and answer your questions in a live panel discussion.
Don't miss your chance to be among the first to explore the findings and take away the insights you need to plan for 2027.
Agenda (CET)
16:00–16:05 - Welcome and Opening: Housekeeping & Purpose of the survey by Jason Wescott, Global Head of Commerce Solutions, WPP Media & Chair of the IAB Europe’s Retail & Commerce Media Committee
16:05–16:20 - Presentation of key findings from the Attitudes to Retail Media survey by Anita Caras, Founder & Principal Consultant, Caras Consulting
16:20–16:45 - Panel discussion, including audience Q&A
Moderator:
Panelists:
16:45 - Closing
Jason Wescott, Global Head of Commerce Solutions, WPP Media & Chair of the IAB Europe’s Retail & Commerce Media Committee
Anita Caras, Founder & Principal Consultant, Caras Consulting
Patricia Grundmann, Managing Director, OBI Advertising & Vice-Chair of IAB Europe’s Retail & Commerce Media Committee
Nicolas Trannoy, Chief Strategy & Marketing Officer at Lucky cart
Marie-Clare Puffett, Senior Director, Industry Development & Marketing, IAB Europe
