Virtual Programmatic Day H1 2025 – Speakers Announced!

The countdown is on for IAB Europe’s Virtual Programmatic Day H1 2025, taking place on 8th July in a hybrid format — live from a London venue, provided by Rakuten Advertising and streamed online. We are excited to reveal the powerhouse lineup of speakers who will be shaping the conversation around programmatic advertising’s future.

From innovative strategies to emerging trends across Retail Media, CTV, audio, and more, these industry leaders will share their expertise and insights in a hybrid event designed to inspire and connect.

We’re delighted to have Jörg Vogelsang, Advisor & Founder of 101con, representing BVDW, and newly appointed Vice Chair of IAB Europe’s New Advertising & Media Committee—hosting this year’s event.

Meet the Speakers Leading the Way

Panel 1: H1 Learnings, H2 Outcomes: The State of Programmatic

Get ready for a fast-paced look at the key developments and challenges from the first half of 2025, with an eye on what’s next with:

• Andrew Buckman, Chief Growth Officer, Azerion
• Emma Newman, Chief Revenue Officer EMEA, PubMatic
• Jason Wescott, Global Head of Commerce Solutions, WPP Media & Chair of IAB Europe’s Retail & Commerce Media Committee
• Mara Negri, CEO, European Broadcaster Exchange (EBX) & VP Marketing & Business Development, Publieurope
• Nick Welch, Senior Director, Programmatic and Publisher Sales, EMEA

Panel 2: Omnichannel Programmatic: Growth in Retail Media, CTV, DOOH, and Audio

Discover how programmatic innovation is transforming retail media, connected TV, digital out-of-home, and audio advertising together with:

• Charlie Brookes, Chief Revenue Officer for Digital Audio, Bauer Media Audio UK
• Dory Tse (Moderator), Senior Manager, Sales, Rakuten Advertising
• Ralf Ollig, Vice President Product, Sportradar
• Tom Peruzzi, Spokesperson, Virtual Minds

Panel 3: How to Win with Curation

Explore the power of curated marketplaces in a world where privacy and premium quality inventory are paramount.

• Filippo Gramigna, co-CEO, Onetag
• Frank Schofield, Director, Enterprise Sales & Commerce Media, EMEA, Magnite
• Sarah Botherway, Director, Marketplace Operations, Index Exchange
• Stefanie Briec, Sr Director, Demand Sales, Comcast Advertising
• Matt Adams, VP Media & AdTech Sales Northern Europe, Microsoft Advertising
  

Panel 4: Pay Attention: How is Attention Measured and When is it Relevant?

Is attention the missing piece in programmatic measurement? Hear from experts driving the conversation on attention metrics and their real-world impact.

• Anya Libova, Senior Director of Publisher Sales, DoubleVerify
• Lucy Wallace, Head of Programmatic, Publicis Next

More speakers for this panel will be announced soon — stay tuned!

Why Join Virtual Programmatic Day H1 2025?

Whether you’re attending in person at London’s venue hosted by Rakuten Advertising or tuning in virtually from anywhere in the world, this event promises an unparalleled opportunity to:

• Gain exclusive insights from global programmatic leaders
• Explore the latest innovations shaping retail media, CTV, DOOH, and more
• Network with peers over drinks and canapés (in person only!)
• Participate in lively panel discussions and interactive Q&As
  

Due to demand, all in-person spots for Virtual Programmatic Day H1 2025 have now been filled. If you haven’t secured your place for the London event, don’t worry — you can still join us virtually for free via Zoom!

The virtual experience is fully interactive, giving you access to all panels, live Q&As, and networking opportunities from anywhere in the world.

Register now for virtual attendance and be part of Europe’s largest programmatic gathering of the year.

Keep an eye out — we’ll be announcing even more exciting speakers and surprises as the event draws near.