8th July 2025 | 15:00 CET - Register here for virtual attendance
The Virtual Programmatic Day (VPD) brings together industry experts and thought leaders to explore the latest trends, drivers, and barriers impacting programmatic trading in Europe. This is the largest virtual event in the programmatic industry, with global leaders and experts coming together for a series of panel discussions and audience Q&As in a fully interactive and engaging experience.
This event will be held in a hybrid format in London hosted by Rakuten Advertising, with limited spaces available for in-person attendance.
We’re delighted to have Jörg Vogelsang, Advisor & Founder of 101con, representing BVDW, and newly appointed Vice Chair of IAB Europe’s New Advertising & Media Committee—hosting this year’s event.
Please note: In-person attendance is now fully booked. But you can still join us virtually for free via Zoom here and be part of this major industry event!
Agenda (UK time):
13:00 – 14:00 - Guest Registration and Light Refreshments
14:00 – 16:00 - Welcome and Panel Discussions
Opening remarks followed by four live-streamed panel sessions, organised by IAB Europe
14:05-14:30 Panel 1: H1 Learnings, H2 Outcomes: The State of Programmatic
The programmatic landscape never sits still, and 2025 is no exception. This panel featuring key industry leaders will kick off the event with a rapid-fire review of the first half of the year: what moved the needle, what held the industry back, and what’s shaping Q3 and Q4 strategies. Get a pulse on where investment is shifting and how leading players are future-proofing their programmatic strategies.
Moderator: Emma Jowett, VP Northern Europe Sales, IAS
Speakers:
14:30-15:00 Panel 2: Omnichannel Programmatic: Growth in Retail Media, CTV, DOOH, and Audio
This panel will dive into how programmatic is powering innovation across emerging and maturing advertising sectors like Retail Media, Connected TV, Digital Out-of-Home, and Digital Audio. How are advertisers orchestrating programmatic campaigns across these environments? What measurement and targeting innovations are making the difference? With input from key experts across the ecosystem, we’ll uncover how brands and platforms are delivering seamless, data-driven experiences across every screen and surface.
Moderator: Dory Tse, Senior Manager, Sales, Rakuten Advertising
Speakers:
15:00-15:30 Panel 3: How to Win with Curation
In an age of signal loss and increasing demand for premium, privacy-safe inventory, curated marketplaces are taking centre stage. But what does it take to execute a successful curation strategy? And how do you make curation a competitive advantage? This panel of curation pioneers will break down the rise of curated supply and explore how buyers and sellers can leverage curation to drive efficiency, ensure quality, and achieve better outcomes.
Moderator: Marie-Clare Puffett, Industry Development & Insights Director, IAB Europe
Speakers:
15:30-16:00 Panel 4: Pay Attention: How is Attention Measured and When is it Relevant?
Attention is the metric du jour, but how do we go from hype to practical application? This session will explore the current landscape of attention measurement, examining how attention data should actually influence media buying and creative strategy. Expect a lively discussion on how attention metrics can complement traditional KPIs and whether they’re ready to guide major buying decisions at scale.
Moderator: Chloe Nicholls, Head of Ad Tech,IAB UK
Speakers:
16:00 – 17:00 - Networking Reception
Enjoy a variety of savoury canapés, accompanied by wine, beer, and a range of alcohol-free options.
Speaker line-up:
Host
Jörg Vogelsang, Advisor & Founder of 101con, representing BVDW, and newly appointed Vice Chair of IAB Europe’s New Advertising & Media Committee
Speakers
Anya Libova, Senior Director of Publisher Sales, DoubleVerify
Andrew Buckman, Chief Growth Officer, Azerion
Charlie Brookes, Director of Digital, Bauer Media Audio UK
Chloe Nicholls, Head of Ad Tech,IAB UK
Dory Tse, Senior Manager, Sales, Rakuten Advertising
Emma Jowett, VP Northern Europe Sales, IAS
Emma Newman, Chief Revenue Officer EMEA, PubMatic
Filippo Gramigna, co-CEO, Onetag
Frank Schofield, Director, Enterprise Sales & Commerce Media, EMEA at Magnite
Jason Wescott, Global Head of Commerce Solutions at WPP Media & Chair of the IAB Europe’s Retail & Commerce Media Committee
Lucy Wallace, Head of Programmatic, Publicis Next
Lauren Dick, Managing Director, Media & Commerce, Mail Metro Media
Matthew Adams, Regional Vice President, Media & Ad Tech, Microsoft Advertising
Mara Negri, CEO, European Broadcaster Exchange (EBX) and VP Marketing & Business Development, Publieurope
Marie-Clare Puffett, Industry Development & Insights Director, IAB Europe
Ralf Ollig, Vice President Product, Sportradar
Sarah Botherway, Director, Marketplace Operations, Index Exchange
Stefanie Briec, Senior Director, Demand Sales UK, Comcast Advertising
Tom Peruzzi, Spokesperson of the Board, Virtual Minds
