Announcing the New IAB Europe Advertising & Media Committee

We are excited to introduce our new Advertising & Media Committee! 

As part of our ongoing efforts to streamline member engagement and enhance focus on key industry priorities, we are evolving two of our existing committees and expanding our work in commerce media to provide our members with even more opportunities to get involved.

Introducing Our Advertising & Media Committee

To ensure a more cohesive approach to addressing our industry’s challenges, we are evolving  the Brand Advertising Committee and Programmatic Trading Committee into a single entity: the Advertising & Media Committee.

This new committee will serve as a central forum for collaboration, uniting industry leaders to tackle the most pressing commercial and technological trends in European digital advertising and media. It will be structured as one main committee with four specialised sub-groups, each dedicated to key industry topics:

• Addressability & Measurement
• Artificial Intelligence in Advertising
• Connected TV
• Programmatic Advertising

Through these workstreams, the committee will drive industry growth and innovation by:

• Developing and promoting the uptake of industry standards and guidelines
• Exchanging best practices and sharing knowledge
• Curating insights to inform the industry 

Evolution of the Retail Media Committee to Encompass Commerce Media

With the rapid evolution of retail media and the expansion of commerce media networks, we are also updating the Retail Media Committee to the Retail & Commerce Media Committee. This change reflects the broader landscape that now encompasses commerce-driven media strategies beyond traditional retail advertising.

Get Involved - Upcoming Meetings & Member Townhall

We invite all interested members to register their interest for the Advertising & Media Committee and its sub-groups by completing this form.

The first committee meeting, where we will discuss the election of a Chair and Vice-Chair, along with the 2025 workplan, will take place at the end of March. 

To provide further insights into the committee’s objectives and workplan for 2025, IAB Europe will be hosting a Virtual Members Townhall on Wednesday, 26th March at 12:00 PM CET. This session will also cover all IAB Europe committee work plans for 2025.

Members can register to attend here. 

We look forward to working closely with our members to ensure this new structure delivers meaningful outcomes for the industry. Your engagement is invaluable in shaping the future of digital advertising and media in Europe.