Interactive Advertising Bureau
28 February 2025

Sustainability Spotlight: Pan-European Case Studies, Great Debate & More

Sustainability remains a key priority for the digital advertising industry, and at IAB Europe, we’re committed to providing the latest insights, best practices, and expert guidance to help drive meaningful change.

In this Sustainability Spotlight, we highlight inspiring case studies from across the industry, opportunities to enhance your sustainability expertise, and the latest research shaping the conversation. Plus, don’t miss our upcoming Great Debate, where industry leaders will tackle the most pressing sustainability challenges and solutions.

For a comprehensive collection of sustainability resources, be sure to visit our Sustainability Hub.

Read on to explore the latest updates and stay ahead in the sustainability conversation.

Pan-European Case Study Programme

Sustainability is a crucial challenge for our industry, with companies actively seeking ways to reduce their environmental impact. To support these efforts, we’re excited to release our Pan-European Case Studies Programme, showcasing real-world sustainability initiatives.

From decarbonising the supply chain to innovative strategies for reduction, these case studies highlight best practices driving industry-wide change.

Featuring best practices from PubMatic, Impact Plus, Cedara, Footsprint and more, explore the case studies below and get inspired!

You can also join our webinar on 12th March for a deeper dive into some of these initiatives here


Join Our Great Debate on Sustainability

Join us on 20th March for our Great Debate: Sustainability, where industry experts will come together to tackle key topics such as how progress in environmental sustainability is being driven, how digital media can accelerate social impact, and more. Expect keynotes, panels, and actionable insights on building a sustainable digital advertising ecosystem for all.

Stay tuned for the full agenda - secure your spot today!


Dive into Our Latest State of Readiness Report

Discover the latest insights on sustainability in digital advertising in our latest State of Readiness Report. Now in its third year, the report reveals the industry's progress, priorities, and challenges in building a more sustainable future. 

Download the full report below and explore key findings, including the increase in companies setting Science-Based Targets (56%) and the doubling of emissions measurement since 2024!


Master Environmental Sustainability with IAB Europe Training

New dates added! Join one of the next editions of our five-session online courses on environmental sustainability in digital advertising. Gain essential insights, practical strategies, and expert guidance to reduce emissions and drive sustainable change across the industry. This is a must-attend for all professionals looking to make a real impact.

Available courses:

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