Interactive Advertising Bureau
17 February 2025

Save the Date: The Great Debate Series is Back!

The wait is over! The Great Debate returns with two power-packed virtual events designed to challenge perspectives, spark discussions, and drive meaningful change in digital advertising. Whether you’re shaping the future of sustainability or pushing the boundaries of Retail Media, there’s a debate for you. 

These virtual sessions are for anyone looking to stay ahead of industry developments, understand the latest innovations, and be part of the conversations shaping the future of digital advertising.

Get ready for bold insights, fierce debates, and expert perspectives from industry leaders. 

Secure your spot below and stay tuned as we reveal the full agenda and speaker line-ups soon!

First Up: The Great Debate – Sustainability

Date: 20th March 2025 I Time: 12:00 - 14:30 CET

Sustainability is no longer a ‘nice to have’—it’s a must-do. But is the digital advertising ecosystem doing enough? Join us as we unpack the biggest sustainability challenges and opportunities, including:

Panel: Social Impact – Can digital media be a force for good beyond green initiatives?

The Latest State of Readiness Report – Where does the industry stand today?

Panel: Environmental Sustainability – What real progress can we drive by 2030?

Don’t just talk about change—be a part of it.

Next in the Series: The Great Debate – Retail Media H1 2025

Date: 30th April 2025 | Time: 12:00 - 14:30 CET

Retail Media is growing rapidly, but what does the future hold? Will programmatic solve fragmentation? Will measurement move beyond ROAS? And is the industry ready for the next wave of standardisation and certification?

This session will explore:

  • Panel discussion: Breaking down silos in retail media—is programmatic the answer?
  • Oxford-Style Debate: Retail Media measurement will move beyond ROAS in 2025. Will incrementality be the new king in 2025?
  • Showcase: Status on IAB Europe’s Standardisation and Certification Initiatives
  • Innovation Spotlight: The latest in in-store Retail Media tech
  • Industry Roundtable: Why standardisation and certification are the key to scale?

This is a must-attend event for anyone looking to stay informed on the future of retail media, from brands and retailers to agencies and technology providers.

These two debates will set the stage for some of the most important industry discussions of the year. Register today to be part of the conversation and gain insights from some of the industry's most influential leaders.

Stay tuned for further announcements, including speaker details and a full agenda.

Our Latest Posts

Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram