30th April | 12:00 - 14:30 CET | Register here
Join us for our virtual H1 2025 edition of The Great Debate on Retail Media. Through engaging Oxford-style debates, panel discussions, and showcase sessions, we’ll explore key topics such as breaking down silos in retail media, the role of programmatic, and how measurement will evolve beyond ROAS in 2025.
Our expert speakers from IAB Europe’s Retail Media Committee will share their perspectives on the latest innovations and the importance of standardisation and certification in retail media.
Agenda (CET)
12:00-12:05 - Welcome and Introduction
12:05-12:30 - Panel discussion: How can we break down the silos in retail media? Is programmatic the answer?
The panel will explore the challenges and opportunities in breaking down the silos within retail media. Key points of discussion will include the integration of various retail media channels, the role of data and technology. The panelists will debate whether programmatic solutions can unify the silos and create a more cohesive retail media strategy.
Moderator:
Speakers:
12:30-12:50 - Oxford style debate: Retail media measurement will move beyond ROAS in 2025 - Incrementality will be king
12:50-13:15 - Showcase session: In-Store Retail Media Innovation
Moderator:
13:15-13:25 - Presentation: Status on IAB Europe’s Standardisation and Certification Initiatives
13:25-13:55 - Roundtable with buy and sell-side: Why is Standardisation and Certification Important to the Development of Retail Media?
13:55-14:00 - Closing
Secure your virtual seat below and stay tuned for the full agenda and speaker line-up.
