Interactive Advertising Bureau
Knowledge Hub
30 August 2016

Fireside chat @DMEXCO – The Intelligent Future of Search - September 15th, 10.40, Debate Hall

dmexco is the global business and innovation platform of the digital economy. It enables visitors to experience disruptive trends and defines the business potential of tomorrow. This is the meeting place for makers and shakers, visionaries marketing and media professionals, techies, and creative thinkers. dmexco combines the leading trade fair for digital marketing with an extraordinary conference – and it’s the sector’s top event of the year.

Click here to register. 

Remember to also check out our Policy Panel and Programmatic Panel!

Fireside chat – The Intelligent Future of Search

Join us in the Debate Hall at 10:40 on 15 September

Search is an integral part of our everyday life. The devices and technology used to access it are evolving with unprecedented speed: Mobile technology increasingly dictates the way that people search for information. Consumers are able to buy directly on a search results page or through ‘buy’ buttons. Additionally, search is happening in different places rather than just on the search results page now. Technology giants like Microsoft, Google and Apple are focusing on new ways machine-based learning, A.I. and bots can analyze data. Today's digital assistants are already voice-search enabled and growing smarter with every interaction.

Obviously search is a huge business and central part of the marketing landscape. Hence, it's essential for marketers to understand and adapt to these new technologies to build immersive customer experiences. Consumer engagement with brands will reach the next evolution, with deep-linking and intelligent agents being integrated into apps and products. Let's take a look into the crystal ball with Microsoft's search guru Rik van der Kooi to see the key trends currently affecting the direction of search and the changes the future may hold for us in 2016 and beyond!

Interviewer:

TOWNSEND FEEHAN
CEO, IAB Europe

Townsend Feehan is CEO of IAB Europe. Prior to joining IAB Europe, Townsend worked for Microsoft Legal & Corporate Affairs in Brussels and ran EU industry associations in the ICT, consumer electronics and biotechnology sectors. She previously represented Microsoft on IAB Europe’s Board. Townsend has an M. Phil. in European policy from the University of Edinburgh.

Interviewee:

RIK VAN DER KOOI
Corporate Vice President, Microsoft Advertising, Microsoft

Rik van der Kooi runs Microsoft’s programs, technologies, and experiences to drive customer engagement and monetization. As CVP of Advertising Sales, Rik leads the company’s global search advertising business and sales organization, and the development of emerging solutions for Microsoft’s consumer services. He is a board member of the IAB. Rik and the business report to Kevin Turner, Microsoft’s COO. Prior to his role as CVP, he served as chief financial officer of the Online Services Division. Before joining Microsoft in 1999, Rik was CFO of IBC Vehicles Ltd., a subsidiary of General Motors Corp in the UK. Rik earned an MBA from the IESE in Barcelona, and a BBA from Nyenrode Business University in the Netherlands. He is married, has three kids, and enjoys playing music and soccer in his spare time.

More info here.

Don't get lost - dmexco is bigger than ever! Download the floor plan here and join us in the Debate Hall!


About the Expo

Within just a few years, dmexco has developed into the most important meeting point for the global digital economy. This is where visitors can conclude direct business deals, make valuable new contacts, and evaluate business ideas. The expo presents all the relevant brands of the digiconomy. The focus is on dialogue – and that certainly pays off. Around 50,000 visitors and more than 950 exhibitors are expected in 2016.


About the Conference

Thanks to its outstanding international conference program, for two days dmexco will be the hotspot of the digiconomy. The leading thinkers of the digital economy will be coming here from all over the world in order to present and discuss the latest trends and innovations. Visitors can look forward to a full program of practice-oriented presentations by top international speakers, lively discussions, and a wealth of new impulses.

Discover more about the conference here.
Click here to register now!

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