Get ready for #DMEXCO24, which will once again see the digital industry’s big international players gathering in Cologne on September 18 and 19 to network, learn from each other, and shape the digital future. This year’s motto, “Prompting the Future,” embraces one of the hottest topics of our time: generative AI.
In addition to an expo featuring a vast array of exhibitors, DMEXCO will also be serving up a varied conference program exploring aspects that are currently influencing digital marketing and the wider digital industry. Across 14 stages, 850 top speakers, including IAB Europe are set to deliver more than 200 hours of content brimming with insights that will be sure to inspire the professional audience.
Check out IAB Europe’s involvement here.
Multifaceted Worlds in the DMEXCO 2024 Marketing Universe
The DMEXCO Worlds reflect the main fields of the digital industry: from Agencies and E-Commerce to Media and Tech. And let’s not forget the Start-up Area! All these spaces offer focal points for trade visitors and entrepreneurs looking for potential business partners. They’re also the ideal setting for exhibitors to zero in on their target groups without any wasted effort.
# World of Agencies
The World of Agencies is the hotspot for agencies of all kinds wanting to engage with existing and future clients. It gives them a platform to present their know-how and best practices to a wide audience, opening up promising new matches for their agency pool.
# World of E-Commerce
The World of E-Commerce brings together online retailers, service providers, and specialists in digital payment systems, creating the perfect backdrop for them to present their brands and products. From innovative shopping technologies to social commerce and sustainability – this is the place for showcasing e-commerce trends.
# World of Media
The World of Media shines a spotlight on a cross-section of the digital media landscape – spanning media firms, publishers, and advertisers. Retail Media will play a key role again here, with its own dedicated area to reflect its growing relevance on the scene.
# World of Tech
The World of Tech is home to digital tech pioneers making waves in VR/AR, cybersecurity, the metaverse, cloud computing, generative AI, and similar fields. Trailblazing innovations and the people and companies behind them take center stage here.
# Start-up Area
The Start-up Area is the place to be at DMEXCO 2024 for all the visionaries and creative thinkers shaking up the industry with their innovative business models. A wide range of players and topics will be showcased here, giving start-ups a platform to help each other level up and demonstrate what they have to offer their target groups on the digital market.
Get your ticket for DMEXCO 2024 now for full access to the DMEXCO Expo & Conference, the DMEXCO Worlds, the Retail Media Area, and the Start-up Area.
New this Year: the DMEXCO CMO Summit
The first-ever DMEXCO CMO Summit will take place this year, bringing together high-profile marketing players across all business areas. They’ll be delivering fascinating talks on a wide range of topics and trends, spanning artificial intelligence, sustainability, data analysis, corporate branding, and more.
You can look forward to insights from the industry’s thought leaders, including marketing expert Jennifer Treiber-Ruckenbrod (CMO, BMW Group Germany AG), Kerstin Köder (Regional CMO, Central and Eastern Europe, SAP SE), Rik Strubel (CMO, Westwing), Nadine Bartenschlager and Catherine Niebuhr (Co-CMOs in a job share position, NIVEA Germany/Switzerland), and Frank Köhler (CMO, Enpal).
# The Creativity Summit: a Special Highlight of DMEXCO 2024
In marketing, creativity isn’t just an art, it’s a business essential. And in our automated and AI-driven era, it’s also one of the most debated topics in the industry right now. So to reflect that, DMEXCO will be delivering a range of sessions on the topic of creativity on September 19 during a Creativity Summit co-hosted by the German Digital Award (DDA) and the German Association for the Digital Economy (BVDW).
Exclusive insights await you here on topics such as the “state of digital creativity” – served up by Matthias Maurer (Managing Director and Founder, la red), Marjorieth Sanmartin (CCO, Philipp und Keuntje, fischerAppelt), Robert Andersen (Managing Creative Director, Jung von Matt CREATORS), Dora Osinde (Chief Creative Officer, Ogilvy), and others. Or why not attend a session on creativity-driven, immersive solutions combined with useful best practices and new AR applications? You can also look forward to keynotes and panels on working with creative AI, AI-driven ecosystems, cultural marketing, and much more.
Mingle with the Digital Marketing & Tech Scene at DMEXCO 2024
Snag your ticket now for your chance to network with digital leaders, marketing pros, and tech innovators at DMEXCO 2024 in Cologne on September 18 and 19. A wealth of business contacts and a top-notch program packed with exclusive insights are waiting just around the corner for you. Put this year’s motto into action and prompt your way to a successful future for your business!
