As the countdown to DMEXCO 2024 begins, we're gearing up for an exciting lineup of sessions and opportunities to connect with industry leaders in Cologne. Here’s a sneak peek at what we have in store.
This year’s DMEXCO theme, “Promoting the Future,” sets the tone for the event, which runs from 18th - 19th September. Industry leaders from around the globe will gather to exchange insights, forge meaningful connections, and explore the latest innovations driving the future of digital marketing and advertising.
We’re excited to join the conference, with several team members on hand to share knowledge and engage with partners across the ecosystem. Whether you’re a valued member or keen to get involved, our team is ready to connect and explore how we can shape the industry together.
Daniel Knapp, Chief Economist
Don’t miss our Chief Economist as he presents the latest data and analysis shaping the future of our industry. Get the insights you need to stay ahead, from market trends to economic forecasts.
Marie-Clare Puffett, Industry Development & Insights Director
Marie-Clare Puffett will be on hand to dive into the latest trends, opportunities and challenges in Retail Media, a rapidly growing space that’s transforming how brands connect with consumers.
Helen Mussard, CMO
Lauren Wakefield, Marketing & Communications Director
Helen and Lauren will be on the ground and available to discuss how IAB Europe is supporting members and newcomers by showcasing some of the upcoming initiatives. Whether you’re focusing on addressability, sustainability, CTV, or more, the team can help you to understand and make the most of the membership opportunities available.
Check out when IAB Europe will be on stage and add the sessions to your schedule:
Marie-Clare will be sharing the latest from our in-store standardisation work track including the first-ever in-store digital retail media measurement standards for public comment. She will then be joined by a panel of industry experts to discuss how the in-store retail media landscape is transforming, prompting agencies and brands to rethink their marketing strategies.
Join Daniel Knapp as he explores the key drivers behind Retail Media’s rapid growth in 2024. He’ll share the latest stats and facts on the Retail Media market in Europe and discuss how standardisation is crucial in scaling this booming sector.
Marie-Clare will join a panel of experts who will focus on the standardisation of efficiency metrics in Retail Media marketing. They'll discuss how to develop uniform metrics and methods to accurately assess the effectiveness of retail marketing initiatives. The discussion will highlight challenges and opportunities in implementing standardized measurement tools and their impact on optimizing campaigns and budgets. The goal is to create a common foundation for success measurement that enhances transparency and comparability.
In this keynote presentation, Daniel Knapp will reveal the top-level results from IAB Europe’s 2023 AdEx Benchmark Report to show where future advertising growth will come from and the emerging trends.
Covering 29 markets, AdEx Benchmark is the definitive guide to digital advertising expenditure in Europe. This presentation will showcase Europe’s market growth figures, outline top-performing markets and provide insights on the fastest-growing formats.
Hot off the press and revealed exclusively at DMEXCO, join this session to discover the latest insights on the development of programmatic advertising across Europe. Now in its 10th year, IAB Europe’s annual industry benchmark survey, Attitudes to Programmatic, unveils the newest buy-side and sell-side drivers, barriers, and strategies. The 2024 key findings will be presented and then discussed by a panel of European industry leaders.
We’ve got an exciting lineup planned, and we’d love to connect with you during DMEXCO.
Check out our sessions, and reach out to our team to schedule a meeting:
We look forward to seeing you in Cologne!
