Interactive Advertising Bureau
19 March 2020

An Update on IAB Europe's Flagship Event Interact

Given the current circumstances regarding the COVID-19 pandemic, IAB Europe has taken the decision to postpone its flagship annual event, Interact, until 2021 in Lisbon, and will instead be hosting a virtual event on the 3rd June.

Interact was scheduled to take place on 2-3 June 2020 in Lisbon, Portugal. In partnership with IAB Portugal, over 500 leaders from the digital advertising and marketing industry were expected to attend. With the health and well-being of our members being our utmost priority, it was felt that a face to face networking event would not be appropriate following the expert health and scientific advice from European Governments. The event will, therefore, be postponed until the following year, taking place around the same date and in the same location.

IAB Europe is known for hosting the best virtual events to bring people from across Europe together. Following on from our Virtual Programmatic Day, educational webinars and Economic Trends Forum - all delivered online - we want to continue to support and guide our members during the COVID-19 pandemic. For more information on what support and guidance is available to members and the wider industry, you can read our blog post here.


Interact Online - Join us Virtually!

IAB Europe will be hosting a free-to-attend virtual conference on the 3rd June 2020 to allow the digital advertising and marketing industry to interact online. The virtual event will kick off with IAB Europe’s Chief Economist Daniel Knapp presenting the AdEx Benchmark study - the definitive guide to advertising expenditure in Europe, covering 28 markets. Within the two hour event, Interact Online will then feature a series of panel discussions and keynote speeches to discuss the accelerated change we are witnessing in our ecosystem impacting investment, roles and responsibilities across our value chain. The impact of COVID-19 on our industry will also be addressed. The full agenda with registration links will be shared shortly.


IAB Europe Awards are still open with an Extended Deadline - Get your digital advertising campaigns and research projects recognised!

Our 2020 Research Awards and MIXX Awards Europe competitions are still open for entries and given the current situation, we have extended the final deadline to 24th April 2020. We will be announcing the winners via our communication channels on 2nd June and ensuring all award winners still receive a trophy to display in their offices. The MIXX Awards Europe recognise and celebrate the best digital advertising campaigns and digital creativity and strategy of people in Europe. The IAB Europe Research Awards recognise and showcase great European digital research projects and digital researchers and the contribution they have made to the development of the digital advertising industry. Find out more about the awards here.



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