If programmatic advertising is on your radar this year, this is one event you won’t want to miss.
We’ve officially revealed the first speakers and full agenda for our Virtual Programmatic Day (VPD) 2026, taking place on 29th April at 12:00 CET, and it promises to bring together the most important conversations shaping the future of programmatic.
The hybrid event, hosted by Google, will combine live-streamed panels with a limited in-person audience in London, creating a dynamic forum to explore innovation, transparency, and growth across the programmatic ecosystem. Whether you plan to join us online or in London, you can secure your place here: register for virtual attendance and apply for in-person participation to be part of the conversation shaping the future of programmatic advertising.
Please note: Exclusive in-person access for IAB Europe Members only; limited capacity, confirmation required.
Programmatic continues to scale across channels and formats, from CTV and in-app to audio, DOOH, and retail media, but with growth comes complexity.
Challenges around supply chain transparency, AI-driven optimisation, measurement, and monetisation are no longer theoretical; they are urgent, practical, and happening right now.
VPD 2026 takes a comprehensive approach: rather than presenting a single viewpoint, the event brings together leading voices from across the ecosystem to challenge assumptions, share insights, and explore actionable strategies for 2026 and beyond.
The event’s agenda reflects the diversity of today’s programmatic landscape, offering panels and showcases designed to highlight emerging trends and practical solutions:
CTV, Now in Colour
CTV continues to expand at pace, bringing both opportunity and complexity. Industry leaders will discuss the challenges of measurement, data transparency, inventory fragmentation, and evolving viewer behaviour, while exploring how advertisers, agencies, and platforms can unlock the channel’s full potential.
The Growth Algorithm
Programmatic growth in 2026 is being driven by AI, new data frameworks, and expanding channels. Experts will unpack the technologies and strategies redefining campaign performance and ecosystem evolution.
Show Me the Monetisation
As media demand changes, what does it mean for publisher revenue? This session will explore changing inventory dynamics, buying modes, and monetisation strategies, helping publishers navigate the next phase of programmatic profitability.
The event will be hosted by the Advertising & Media Committee Chair, Wayne Tassie, Group Director, Netherlands, DoubleVerify.
He will be joined by a strong line-up of industry leaders spanning advertisers, publishers, and technology providers, including:
Programmatic is moving fast, but its future is still being defined.
Whether you plan to attend virtually or in person in London, view the event here and secure your spot today:
Stay ahead of the trends, explore actionable strategies, and be part of the conversations shaping programmatic advertising in 2026.
