Lisbon, 13th May 2016 - IAB Europe is pleased to announce the winners of its 2016 Research Awards; Yahoo!, BBC Global News Ltd, IAB UK, Instagram / Facebook, Millward Brown, United Internet Media, comScore and News UK, Gemius and The Guardian.
The awards recognise and celebrate the research projects and the contribution they have made to the development of the digital advertising industry. The winners were announced last night at the gala dinner held as part of IAB Europe’s Interact conference in Lisbon (www.interactcongress.eu).
Alison Fennah, Executive Business Advisor for IAB Europe said: “Congratulations to all of our 2016 winners and highly commended entries, whose projects will become part of IAB Europe’s best practice libraries used and referenced by industry professionals. We are pleased to see the quality of entries improving and the number of markets participating increasing.”
IAB Europe’s libraries showcase best practice multi-device research and brand ad effectiveness case studies.
The 2016 winning and highly commended entries are:
| Category: Brand Advertising Effectiveness | |
| Organisation | Entry title |
| Winner:
Yahoo! |
Return on Inspiration: New World Content Marketing |
| Highly Commended:
BBC Global News Ltd |
The Science of Engagement |
| Category: Consumer Attitudes and Behaviour | |
| Organisation | Entry title |
| Winner:
BBC Global News Ltd |
The Science of Engagement |
| Category: Consumer Devices | |
| Organisation | Entry title |
| Winner:
IAB UK |
Real_Living: How devices compete for attention in the living room |
| Category: Digital Advertising Formats | |
| Organisation | Entry title |
| Winner:
Instagram / Facebook |
The Instagram Effect |
| Highly Commended:
Millward Brown |
AdReaction: Video Creative in a Digital World |
| Category: Advertising Solutions | |
| Organisation | Entry title |
| Winner:
United Internet Media |
Awareness & Sale Boost by Sky Multi-Screen Storytelling Campaign |
| Category: Research and Data Innovation | |
| Organisation | Entry title |
| Winner:
comScore & News UK |
Project Footprint - Exploring Consumers’ Online & Offline Behaviours |
| Category: Audience Measurement | |
| Organisation | Entry title |
| Winner:
Gemius |
Overnight™ - Revolution in Delivering Final and Complete Internet Audience Results |
Attila Weisz, Business Development Director at Gemius said: "We are truly honoured and humbled at Gemius to win this important award for the second time in a row in 2016. It reinforces our strongest commitment to data science lead innovation - of which more products and services will emerge in the very near future, for the benefit of both European and global digital ecosystem."
| Category: Best Use of Research Budget | |
| Organisation | Entry title |
| Winner:
The Guardian |
The Guardian Guide to Context |
Nick Hiddleston, Research Director Worldwide at ZenithOptimedia was Chairman of the 2016 Jury which and was joined by Paul Hardcastle, Research Director, EMEA at Yahoo!, Ariane Längsfeld, Client Manager – Media & Digital at Millward Brown, Pawel Kolenda, Research Director at IAB Poland and Tuncay Yavuz, IAB Turkey Board Member, Head of Technical Committee on Measurement and Digital Director at OMD Turkey.
