On 13 September at #dmexco, IAB Europe CEO, Townsend Feehan hosted The Privacy Debate – Preparing for GDPR: Embracing the inevitable regulations
Becoming effective in 2018, the new General Data Protection Regulation (GDPR) and the upcoming ePrivacy regulations will bring fundamental changes to the legal framework in which every business dealing with data in Europe has to operate. Especially companies who rely on third party data or whose business model is based on tracking people across the internet and using the data will be affected. Critical voices, among them the World Federation of Advertisers, doubt that the digital landscape is already prepared for the implications of the GDPR. Let’s get started with the upcoming changes now and discuss the right ways to embrace the inevitable regulations in our industry, from processes and policies through to technology changes.
Watch the video: here.
|Dr Sachiko Scheung, European Privacy Officer, Acxiom||Stefan Loerke, CEO WFA||Julia Shullman, Chief Privacy Officer & Deputy GC Appnexus|