The IAB Europe Transparency and Consent Framework is the global cross-industry effort to help publishers, technology vendors, agencies and advertisers meet the transparency and user choice requirements under the General Data Protection Regulation. It has been developed by IAB Europe in collaboration with organisations and professionals in the digital advertising industry.
The Framework has been created to offer flexibility to comply with the law, and provide a means of transmitting signals of consent from a user to third party vendors working with publishers. A registry of vendors has been created as part of the Framework and publishers can use the registry to view which of the vendors they work with are part of it. The Framework enables companies that collect and process data or access consumers’ devices to collect and process data to continue to do so and comply with GDPR law.
Would you like to know the benefits for publishers? Please download the Factsheet below.