Interactive Advertising Bureau
07 June 2016

The Guardian Research: The Guardian Guide to Context

At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably The Guardian as the winner of the Best Use of Research Budget category with their research project: The Guardian Guide to Context.

The research project focuses on the impact of context on ad effectiveness from a plethora of perspectives with intriguing findings.

To browse through the research, download it below.

iconDownload - 3.39 MB

Our Latest Posts

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram