Interactive Advertising Bureau
20 August 2018

TAKE C.A.R.E at DMEXCO, September 12 & 13, 2018 Cologne, Germany

Two days of networking at the top
DMEXCO 18, Expo and Conference, the meeting place for digital business returns to Cologne September 12 & 13. Two days of inspiration from over 1000 Exhibitors and 550 speakers. Under the motto ‘Take C.A.R.E.’ DMEXCO will embrace the debate with a ‘C’ for curiosity - stay curious about change, ‘A’ for take Action in your own business, ‘R’ for take Responsibility - inspiration from a conference dies without responsibility for change and ‘E’ for have a great experience.

Get the latest insights to drive your business – IAB launches research
Blockchain, the Internet of Things, Voice, Virtual or Augmented Reality - how will these key trending topics affect the interactive advertising ecosystem in 2019?

A fantastic speaker line-up of industry leaders like Alex Tze-Pin Cheng (Baidu), Philipp Schindler (Google), Nikki Mendonca (Accenture Interactive) will take to the stage to inspire you. Get to have your own say at the Hyde Park Style Speakers Forum. More than 140 Seminars and Work Labs of exhibitors and partners will be available. IAB Europe will be hosting a seminar on day 1 on the latest market sizing and attitudes research on Programmatic Advertising in Europe. You can find the full agenda here.

Boost your start-up
DMEXCO is catering for young companies in the Start-up Village: founders like Amber Atherton (Zyper.com), Hakan Koç (Auto1), Constantin Eis (Casper), David Fischer (Highsnobiety), Ron Johnson (Enjoy) and Melanie Mohr (YEAY) will show what can be achieved with an innovative idea. Last year, Opinary won the Start-up Hatch pitch debate and got to double the number of employees and get more international partners with the added exposure.

Try it out yourself
At the Expo, it’s all about personally experiencing the technologies of tomorrow. Global players like Facebook, Google, Adobe, Deloitte or Xing will be exhibiting as well as newcomers in the World of Experience. Over 35 categories of Innovation will be exhibited.

World of Agencies
In the Agency Lounge, consultants from creative, media full service and specialist agencies will on hand to discuss the latest trends.

Personalized Experience
At DMEXCO, the focus is on the individual visitor and all efforts are being made to help everyone get the most out of the two days. DMEXCO partner, the BVDW (German Association for the Digital economy) will be providing more than 20 topic-specific tours, leading visitors to relevant exhibitors.

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