Interactive Advertising Bureau
14 October 2018

Programmatic Advertising 2018 - 29.11.2018 - Copenhagen

The one-day IAB Denmark Programmatic Advertising conference brings together buyers, sellers and tech platforms to network, learn about trends and address how we can work together to the stimulate the market. Join this conference to take part of conversations that set the industry agenda on transparency, brand safety, and growth. No other Nordic industry event boasts this kind of content.

IAB Europe will take part in this event with a dedicated panel.

Programmatic Advertising in Europe: latest trends, attitudes and growth drivers

Insights from the latest IAB Europe Attitudes to Programmatic Advertising and European Programmatic Market Sizing reports, the industry benchmarks on the development of programmatic in Europe will be shared to reveal the latest buy-side and sell-side drivers, barriers and strategies and the size and growth of the market. The findings of both of these pieces of research will be discussed in a panel of industry leaders.

Presenter and moderator: Simon Halstead, Chair IAB Europe Programmatic Trading Committee and Head of Open Demand International, Oath
Simon is Chair of IAB Europe's Programmatic Trading Committee and has been involved in the programmatic industry since 2011. In his role as Head of Open Demand EMEA for Oath, Simon leads sales efforts to Advertisers, Agencies and Independent buyers and technology partners working with Oath Programmatic Exchanges, working with teams in regional and in major EMEA markets. Prior to Oath, Simon worked at Microsoft and a number of Media buying agencies and Sales Houses.
Casper Buchhave, Digital Business Development Manager, VELUX
Working at the Global Digital Business Development team at VELUX, Casper dedicates his time to design and discover technology driven solutions that have a positive impact on the VELUX business. With 10+ years of experience from the agency side Casper is a veteran in digital marketing and media, and from his work of leading clients on their digital transformation, he holds extensive knowledge about the possibilities and challenges of marketing technology.
Clementina Piazza, Programmatic Director EMEA, Integral Ad Science
Clementina Piazza is Programmatic Director for EMEA at Integral Ad Science. Her focus is to support and develop IAS programmatic offering for the region. Clementina comes to IAS having previously worked on the DSP side, the latest being Amazon Advertising Platform, working both across the UK and EMEA.
Ina Arens, Head of Programmatic, MediaCom
Ina has over 10 years experience in digital. She started out in Paid Search at Yahoo!, worked ad tech side and at multiple agencies, where she has run teams of Search and Programmatic experts. At Mediacom, Ina is defining Programmatic trading for the agency’s international clients.
Holger Mews, CRO, Adform
As CRO, he is responsible for all in-market revenues globally,  including Europe, North America, the Middle East, Africa, Asia and the Pacific. With over 20 years of business experience, including 13 years  directly in the digital advertising industry, Holger joined Adform from Adobe in November 2013 where he was Commercial Director for Central Europe. He has also served as Vice President for Central & Eastern Europe at Efficient Frontier, and as Territory Manager at DoubleClick, leading business expansion within DACH region and Benelux. Prior to that, Holger held various senior positions in marketing and sales at publishing house Gruner + Jahr/Bertelsmann. He studied business administration with a focus on marketing and law at the University of Hamburg in a master-program.


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