Interactive Advertising Bureau
08 January 2016

OpenX Infographic: Perceptions, Implications and the Future of Online Marketplace Quality in Programmatic Advertising

This infographic was created in partnership with ExchangeWire. The findings are based on a survey of 183 digital marketing professionals from around the world. Information about the online survey was emailed to ExchangeWire’s subscriber base of digital technology and marketing professionals in April 2015.

Questions asked include:

  • Is programmatic advertising good value for money?
  • Is programmatic advertising more at risk to fraud than other channels?
  • Is marketplace quality a serious concern to marketers?
  • What is an acceptable level of viewability?
  • Would you invest more in programmatic if marketplace quality was no longer a concern?

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