At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards. Millward Brown received the "Highly Commended" accolades in the Digital Advertising Formats category with their research project: AdReaction: Video Creative in a Digital World.
AdReaction: Video Creative in a Digital World addresses key questions facing marketers, including:
• How are videos viewed by screen – and for how long?
• What do people think of video ads by screen?
• How can I create ads that consumers won’t skip?
Click below to download the document.