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Irish Digital Advertising Spend grew by 17% in 2018 according to the latest IAB / PwC Online Adspend Study.
Digital advertising spend in the Irish market for 2018 reached €574m according to the latest results of the IAB PwC Online Adspend report, reflecting a growth rate of 17% year on year.
Display advertising grew by 18% to €250m in 2018, this growth was driven by Social with a 31% growth rate YoY and Video with a 34% growth rate YoY.
Search advertising grew by 17% in 2018 with an adspend of €286m and a share of 50% of the total Irish digital advertising market.
Classified advertising online performed strongly with a 10% growth rate year on year and a 7% share of the total 2018 online adspend at €38m.
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For further information please contact: Maeve O’Meara, Marketing Manager, IAB Ireland, 086 852 2291, email@example.com