Leading Dutch publisher One Business has appointed Improve Digital, the all-in-one video advertising platform for content providers, as its exclusive partner to roll out its programmatic strategy in The Netherlands. The premium publisher, targeted at affluent consumers, will be using Improve Digital’s holistic platform 360 Polaris for titles including Elsevier.nl, Beleggersbelangen.nl and Beurs.nl. For these titles the advertising platform will monetise the publisher’s display, mobile and video inventory. One Business is fast growing and Improve Digital will be its monetisation partner for new titles joining One Business’ portfolio.
Kiril Duovski, Programmatic Sales Manager, at One Business, says: “As our business is growing, and thus our inventory is expanding, it’s important for us to work together with a trusted, transparent, partner such as Improve Digital to work with us on our monetisation strategy.” Angela Pellaupessy, Country Manager Benelux at Improve Digital, adds: “We’re thrilled to work together with a growing premium content provider such as One Business. Quickly expanding its mark on the Dutch market, we will work together with One Business to successfully shape and implement their programmatic strategy.”