On 15th August 2020, The Transparency & Consent Framework (TCF) upgraded from v1.1 to v2.0. Now with over 650 vendors and 115 CMPs registered, it is well on its way to assisting all companies in the digital advertising supply chain to meet transparency and user choice requirements related to data processing, with great success.
With many of the largest Vendors and CMPs in programmatic advertising, including Adobe, Axel Springer, Criteo, Google, GroupM, Integral Ad Science, MediaMath, Oracle Data Cloud, OneTrust Preference Choices, The Trade Desk, Quantcast, Xandr, and more registered to implement TCF v2.0, now is as good a time as any to make it your resolution to join.
So, what is the TCF v2.0, who is it designed for, and what benefits can it bring?
To help vendors, publishers, and CMPs implementing TCF v2.0, we have created a host of materials, from workshop webinars and FAQs to Vendor Fact sheets and more. All of which you can find here. But if you want to get up to speed on what the TCF v2.0 is quickly, then why not take it from those involved in shaping and creating the new version of the framework?
Featuring members of the TCF Steering Committee, the snackable videos below will provide you with all the information you need to know.
Video 2 - Who is the TCF designed for?
Video 4 - What’s new in the TCF 2.0?
Video 5 - User & industry benefits of the TCF 2.0
Next steps
Ready to register? You can find all the information you need on how to join the TCF here.
