We are pleased to announce the launch of the IAB Europe Academy, an educational initiative designed to provide training courses for digital advertising professionals on thematic areas where IAB Europe and its expert working groups are active and drive the uptake of IAB Europe standards. Developed by industry-leading experts from IAB Europe, our courses will equip you with the skills and knowledge you need to excel in the world of digital.
Crafted to meet the needs of professionals at all levels, from beginners to the more advanced, our courses will offer accessible, supportive content in an engaging and dynamic learning environment. They are intended to be distinct from, and complementary to, courses offered by IAB Europe’s member national federations.
Key Features include:
Expert-Led Courses - Our courses are developed and delivered by IAB Europe professionals, who offer deep insights and practical knowledge to ensure you gain key skills that can be applied to your work immediately.
Engaging Learning Experience - We offer full access to the IAB Europe Academy learning platform, where students can explore reading materials tailored to the course content. In addition, our live sessions provide an opportunity to engage directly with the training material, ask questions, and gain real-time insights. These combined resources ensure that digital advertising professionals receive the support they need to navigate and excel in their learning journey confidently.
Bespoke Content - The IAB Europe Academy offers uniquely tailored content, covering the most up-to-date insights on key industry topics. Our training courses are refreshed quarterly, ensuring that they keep pace with the ever-evolving digital advertising landscape. Delivered by industry professionals to their peers, the courses are designed to address the specific, real-time needs of the sector, providing actionable knowledge when it’s needed most.
Initially, the IAB Europe Academy will offer training opportunities in Retail Media and Environmental Sustainability. By focusing on these relatively new and evolving topics, we aim to cover new ground in the digital advertising landscape and demonstrate a commitment to driving these initiatives forward.
Retail Media is one of the fastest-growing sectors within digital advertising, driven by the surge in e-commerce and the increasing value of first-party data. By focusing on Retail Media, the IAB Europe Academy will address a key area where advertisers, brands, and publishers need guidance to effectively navigate new marketing strategies, technologies, and regulations.
Find out more about the Retail Media Course here.
As concerns about climate change and environmental degradation grow, digital advertising professionals are increasingly aware of the environmental impact of their work and are seeking action from their organisations to reduce carbon emissions. Through our sustainability training, we aim to enhance awareness within the digital advertising ecosystem and provide valuable insights that departments can implement to instigate transformative change and make a positive impact across the supply chain.
Find out more about the Environmental Sustainability in Digital Advertising Course here.
Whether you’re looking to suss out sustainability or raise your Retail Media a-game, our training programme is here to help guide you to digital advertising success. Join us at the IAB Europe Academy to elevate your expertise, stay ahead of industry changes, and become a master of the digital advertising world.
More information and registration for the IAB Europe Academy courses is now available on the IAB Europe Academy website here.
You can also access our FAQs here.
IAB Europe Members and National IAB Members can enjoy an exclusive 10% discount.
If you have questions about the IAB Europe Academy or would like to access the discount code, please email academy@iabeurope.eu.
