Interactive Advertising Bureau
Knowledge Hub
06 June 2017

Interact 2017 Short Keynote: Empowering Experiences Through Advertising by Jack Rutter, Head of Brand Partnerships, EMEA Adobe Advertising Cloud

Interact 2017 Short Keynote: Empowering Experiences Through Advertising by Jack Rutter, Head of Brand Partnerships, EMEA Adobe Advertising Cloud

How do advertisers best negotiate a myriad of new considerations for video – from the balance of premium and social to mobile formats, autoplay and the great sound on/sound off debate? We identify the key trends – and the brands getting online video right.

Slides are available here.

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