Interactive Advertising Bureau
20 November 2015

IAB UK - RealView

IAB UK commissioned this piece of research to investigate how consumers really use their devices and how this impacts on purchases. The study explores device usage, habits, attitudes and motivations, what the modern device usage environment means to brands and advertising and how the use of multiple devices have disrupted the traditional purchase funnel.
European markets covered: UK

Get the slides here.

Our Latest Posts

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram