With this survey, IAB Netherlands charts the digital innovation agenda of leading marketers in the Netherlands. In cooperation with Deloitte Digital IAB NL had interviews with 22 top marketers about the state of digital marketing in their organizations and spoke about their expectations for the coming 3 years. The interviews were set up around three main themes; the use and organization of digital marketing, the role of data and technology, and the way to measure the results of digital marketing efforts. From the aggregated results IAB NL collected the main conclusions and put together this report.
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