Interactive Advertising Bureau
31 August 2023

IAB Europe Welcomes New Retailers to its Retail Media Working Group


IAB Europe is pleased to welcome three new retailer members to its Retail Media Working Group; ICA, Schwarz Media and Ocado Retail. These businesses join Amazon, and Douglas in the Working Group as well as other leading retail media businesses. 

Since the Working Group launched in October 2022, members have been busy working on a number of initiatives to help educate and advance the retail media landscape. The addition of new retail businesses from across Europe has helped to further ensure IAB Europe represents the views and needs of all stakeholders across the retail media ecosystem. This is particularly important as IAB Europe embarks on standards and best practice guides for the industry. . 

Ben O'Mahoney, AdTech & Data Partnerships Lead, Ocado Retail commented on joining IAB Europe: “Ocado Retail is a member of IAB Europe’s Retail Media Working Group. As a member we have the opportunity to drive growth and shape the future landscape of this sector via the creation of definitions and standards, as well as providing key market education. IAB Europe is crucial to developing Retail Media as a credible media channel for advertising buyers and we are excited to be a part of this journey.”


Coming up in September

In September, IAB Europe will publish a 101 Guide to Retail Media which will provide a modular definition of retail media, help buyers to navigate the retail media landscape, understand how to buy retail media ads and get insight into measurement. 

The results of  IAB Europe’s Retail Media Standards survey will also be published. Industry stakeholders were asked to choose and priortise what standards are needed. The findings will help the working group as they embark on their next mission to bring European level standards to retail media.  

Sign up for our webinar on the 13th of September to learn more about these initiatives, hear from industry experts and get an up to date view on the retail media market in Europe. 


Capability Map of Retailers across Europe

IAB Europe is currently collecting information about the on-site, off-site and in-store opportunities offered by each retailer in Europe as well as the targeting and measurement options available. 

The data collected in the survey will be used to produce a Pan-European Retailer Capability Map. It is intended that this will be updated at regular intervals. If you would like to be included in this initiative, please contact Marie-Clare (details below). 

If you are a retailer or working in the retail media industry and want to learn more about getting involved with IAB Europe’s work in this area, then please contact Marie-Clare Puffett (

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