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IAB Europe’s Retail Media Webinar- The Next Wave of Advertising


Wednesday 13th September| 11:00 CET  – Register here

In this webinar, you will hear from members of IAB Europe’s Retail Media Working Group to get an up to date view on the retail media market in Europe. The webinar will draw on insights from IAB Europe’s yet to be released 101 Guide to Retail Media and explore the definition, how it is bought and sold, key measurement principles and how the industry can work together to develop standards. 

Agenda (times in CET)

11:00 - 11:02 Welcome & Introduction - Marie-Clare Puffett, Marketing & Insights Director, IAB Europe

11.02 - 11.05  Overview of IAB Europe’s Retail Media Guide - Marie-Clare Puffett, Marketing & Insights Director, IAB Europe

11:05 - 11:35 Retail Media 101 Panel


  • Michelle Urwin, VP Marketing, Skai


  • Kim Ludlow, Head of the International Retail Media Sales, Microsoft Retail Media
  • Robert Jozic, CEO, Schwarz Media
  • James Allison, Director Partnerships, Advertima
  • Alban Villani, CitrusAd-CEO, EMEA, Citrus Ad
  • Anders Hjorth, Retail Media Consultant, EPAM Continuum

11:35 - 11:45 European Keynote David Fieldhouse, Retail Media Advisor, IAB Europe

11:45 - 12:10 Retail Media Standards Panel


  • David Fieldhouse, Retail Media Advisor, IAB Europe


  • Laura Badea, Digital Commerce Partner, Global Retail Media Lead, Wavemaker
  • Eda Kirali, Unilever Turkey Digital Marketing, Media, Commerce Director, Unilever
  • Salvatore Cospito, President of IAB Spain's Retail Media Committee
  • Mark Bausinger, Business Development Director, DoubleVerify

Register Here


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