Interactive Advertising Bureau
26 September 2018

IAB Europe Webinar: Research Awards Winners - Consumer Behaviour and Media Planning - Wednesday 17 October 15.00 CEST / 14.00 BST

Join this webinar to gain insight into best practice in consumer behaviour research and media planning from the winners of the IAB Europe 2018 Research Awards. 

This is the second of two webinars showcasing the winners of the IAB Europe 2018 Research Awards which recognise and celebrate the research projects and the contribution they have made to the development of the digital advertising industry.

The winning case studies of the Consumer Attitudes and Behaviours and Digital Advertising Formats categories will be presented.

The winning case studies to be presented are:

  • Consumer Attitudes and Behaviour winner: OMD EMEA - Retail Revolution: How Consumers Accept, Understand and Trust Artificial Intelligence
  • Digital Advertising Formats winner: Oath - User Insights From Another Reality

The speakers are:

Chelsea Horncastle, Senior Product Innovation and Insights Manager, OMD EMEA Paul Hardcastle, Research Director, Oath

After registering you will receive a confirmation email containing information about joining the webinar.

Watch the recordings of other IAB Europe webinars on our YouTube channel here.

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