Interactive Advertising Bureau
18 October 2017

IAB Europe Webinar Recording: Research Awards Winners – Consumer Behaviour and Media Planning

This is the second of two webinars showcasing the winners of the IAB Europe 2017 Research Awards which recognise and celebrate the research projects and the contribution they have made to the development of the digital advertising industry.

This complimentary webinar shared winning case studies of the Consumer Attitudes and Behaviour and Digital Advertising Formats categories.

The recording is available here.

Case studies are available below.

Consumer Attitudes and Behaviour winner – Measuring the emotional impact on Facebook, OMD Spain

[slideshare id=80991914&doc=20171016-webinaromdmeasuringemotionalimpactfb-171019174603]

Digital Advertising Formats winner – Moving Pictures: The Persuasive Power of Video, Facebook

[slideshare id=80992014&doc=movingpicturesiabeuropewebinar18oct2017-171019174902]

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