Interactive Advertising Bureau
20 September 2017

IAB Europe Webinar Recording: Research Awards Winners – Advertising Effectiveness and Cross-device Measurement

This is the first of two webinars showcasing the winners of the IAB Europe 2017 Research Awards which recognise and celebrate the research projects and the contribution they have made to the development of the digital advertising industry.

This complimentary webinar shared winning case studies of the Brand Advertising Effectiveness, Advertising Solutions, Research and Data Innovation and Consumer Devices categories.

The recording and case studies are available below.

You can watch the webinar here.

Kantar Millward Brown and Oath – Cadbury’s Memory Lane

[slideshare id=80009486&doc=iabawardskantarmillwardbrownoathcadbury08-170921084343]

gemiusAdReal™ – Real Digital Campaign Research

[slideshare id=80009713&doc=iabeuropewebinarsept19gemius-170921085014]

You can register for the second webinar in this series and all our other webinars and events here.

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