IAB Europe has held two webinars to dive deeper into the key considerations for developing programmatic strategies outlined in our recent infographics produced by the IAB Europe Programmatic Trading Committee.
The first webinar looked at the key steps for a sell-side strategy aiming to help publishers implement programmatic effectively. The second provided insight into developing a buy-side strategy and will help advertisers to understand what key things they should be thinking about in relation to programmatic.
The buy-side webinar aims to help advertisers consider:
|Oliver Gertz, Managing Director Interaction EMEA and Programmatic Lead Global Clients, MediaCom||Johan Houben, Global Connections Director - Head of Programmatic, Coca-Cola||Graham Wylie, Chairman of the IAB Europe Programmatic Trading Committee||Ben Geach, Head of Technology Services EMEA, Turn|
Watch the recording of the webinar here.
The sell-side webinar aims to help publishers consider:
|David Goddard, Global Head of Programmatic Trading, BBC Worldwide||Rene Plug, Chief Strategy Officer, Improve Digital||Michelle Raubenheimer, Senior Publisher Development Manager EMEA, PulsePoint||David Frew, Senior Programmes Manager, IAB UK|
Watch the recording of the webinar below.