Interactive Advertising Bureau
28 November 2016

IAB Europe Webinar Recordings: Key considerations for a buy-side / sell-side programmatic strategy

IAB Europe has held two webinars to dive deeper into the key considerations for developing programmatic strategies outlined in our recent infographics produced by the IAB Europe Programmatic Trading Committee.

The first webinar looked at the key steps for a sell-side strategy aiming to help publishers implement programmatic effectively. The second provided insight into developing a buy-side strategy and will help advertisers to understand what key things they should be thinking about in relation to programmatic.

The buy-side webinar aims to help advertisers consider:

  • Is their business suited to a programmatic strategy
  • How they want to buy
  • What's next, how to test and learn

The speakers:

Oilver Gertz speaks johan graham-wylie Turn
Oliver Gertz, Managing Director Interaction EMEA and Programmatic Lead Global Clients, MediaCom Johan Houben, Global Connections Director - Head of Programmatic, Coca-Cola Graham Wylie, Chairman of the IAB Europe Programmatic Trading Committee Ben Geach, Head of Technology Services EMEA, Turn

Watch the recording of the webinar here


The sell-side webinar aims to help publishers consider:

  • What value they can offer
  • How they want to buy
  • Who they want to partner with
  • What next, how to test and learn

The speakers:

David Goddard rene michelle davidfrew
David Goddard, Global Head of Programmatic Trading, BBC Worldwide Rene Plug, Chief Strategy Officer, Improve Digital Michelle Raubenheimer, Senior Publisher Development Manager EMEA, PulsePoint David Frew, Senior Programmes Manager, IAB UK

Watch the recording of the webinar below. 


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