Interactive Advertising Bureau
20 June 2017

IAB Europe Webinar: European Online Advertising Spend 2016

Tuesday 18th July 3pm CEST // 2pm BST

Join this webinar to gain insight into the results of the AdEx Benchmark 2016 report, the definitive guide to the state of the European online advertising market, including trends, formats and cross-market comparisons. Register here.

European online advertising continues to deliver double-digit growth and has surpassed €40bn in total revenue. Having overtaken TV ad spend for the first time in 2015, online advertising now leads TV by over €7bn. This webinar will dive deeper into trends, formats and market by market growth across Europe.

Daniel Knapp, Senior Director TMT at IHS Markit, IAB Europe’s research partner, will present the report’s findings.

The presentation of results will be followed by a discussion between industry leaders commenting on the findings and their perspectives on future trends.

Attend this Webinar to find out more about:

  • The European online advertising market: size and growth
  • Comparison of 27 European markets
  • How online advertising performs compared to other media
  • Trends in display, paid-for-search, classifieds & directories
  • The rise of video and mobile advertising in Europe
  • What is driving growth in the market?
  • What is holding back online advertising?


The speakers are:

Daniel Knapp, Senior Director TMT, IHS Markit Juliette Valains, Senior Strategy Executive, RTL Group Tim Jones, International Research & Consumer Insights Lead, Oath and Chairman, IAB Europe Research Committee Blake Cuthbert, Chief Digital Officer, OMD EMEA

After registering you will receive a confirmation email containing information about joining the webinar.

The full report is now available for download here.

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