If the digital advertising industry is to increase investment from the buy-side and to continue to benefit consumers through personal, timely and relevant content, then maintaining transparency is critical. To help maintain such transparency, IAB Europe’s Programmatic Trading Committee created the Supply Chain Transparency Guide.
This webinar will provide a deep dive into the guide and how it enables industry players to gain transparency in the key areas of data, cost and inventory source.
The next Economic Trends Forum will take place on the 21st of April and will provide a deep dive into Connected TV and how strategies are developing across Europe. This session is a follow on from the Connected TV ETF that Daniel hosted in Q4, 2019. Expect more stats, more trends and more insights into the players that are shaping and leading this emerging channel.
The forum will be hosted by IAB Europe member FreeWheel at their office in London. The forum will start at 14.00 GMT with registration and coffee for members joining in person. For members joining virtually it will start at 15.30 CET / 14.30 GMT.After the Presentation from Daniel there will be a Q&A session at the end for members in person and online. The session will end with networking drinks for members attending in person.
Register here to join the live audience (Please note this is reserved for IAB Europe and National IAB members only. Spaces are limited so please reserve yours as soon as possible.)
Register here to join the virtual audience
Europe’s must-attend programmatic event is returning on 28th April.
The Virtual Programmatic Day (VPD) brings together industry experts and thought-leaders to explore the latest trends, drivers and barriers impacting programmatic trading in Europe.
The next Virtual Programmatic Day will be co-hosted by Bloomberg Media Group and will take place on the afternoon of 28th April at their studios in central London. Attendees can join in-person or virtually.
For those members joining in person, Bloomberg Media Group will be kindly hosting a networking lunch before we kick off the event.
Register to join the live audience here (Please note this is reserved for IAB Europe members and advertisers only. Spaces are limited so please reserve yours as soon as possible.)
Register to join the virtual audience here.